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[CB] Borderlands 2 Sells 5 Million, Take-Two Rakes In Big Cash From Digital Sales

post #1 of 22
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Quote:
Take-Two Interactive the parent company of subsidiaries 2K Games and Rockstar Games, posted their second quarter financial stats and it's looking good for the company. Borderlands 2 led the charge in sales for the company followed by XCOM: Enemy Unknown and, unsurprisingly, GTA IV and Red Dead Redemption. What might be surprising is that one of the biggest revenue increases for the company was actually from digital PC sales. Interesting, eh?
Quote:
What's also surprising (or maybe not) is that a big boost in the revenue of Take-Two's second quarter came from a digital sales. In fact, revenue was up 108% thanks to digital sales. We could safely assume a majority of that was due to those “PC pirates” given that Max Payne 3 and Borderlands 2 aren't available for digital download on the home consoles (unless you count PlayStation Plus). But right, we aren't supposed to talk about how PC gamers contribute a lot to the industry digitally...we're only supposed to talk about those 95% piracy figures.

Source

Yep 95% Piracy rolleyes.gif
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post #2 of 22
Borderlands 2 is the bomb. I got it bundled with my GTX 660 TI, but I would have paid $50 for it. XCOM is next, but I need to finish BL2 first, hoping the price will come down a little in the meantime.

I wonder what kind of revenue is reflected from the bundled copies?
    
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post #3 of 22
If this is possible with only 5% of legitimate buyers, imagine just how much profit the industry would receive with the other 95% not choosing to pirate. eek.giftongue.gif

Let this be a lesson to all publishers, which of course most of us have iterated all along. Make a good game, that does not disadvantage genuine buyers with god forsaken DRM and you WILL see healthy sales.
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post #4 of 22
Good games sell.

Bad games don't.

DRM doesn't sell either.

EDIT: Red Dead Redemption... sad-smiley-002.gif... not pc.
Edited by That Guy - 10/31/12 at 2:41pm
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post #5 of 22
I bought it, good game. Good games sell, remarketed crap doesn't.
post #6 of 22
Quote:
Originally Posted by Maelthras View Post

I bought it, good game. Good games sell, remarketed crap doesn't.

CoD sells millions each year while tons of fantastic games don't, games supported with big marketing sell, regardless of their actual quality.
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post #7 of 22
Look what they did.

1. Have good idea.
2. Create quality game.
3. Code it well for both pc and console platforms.
4. Sell to the masses.
5. Piracy dun care.
6. Profit.

EA looking at you, you turd of a company, see what they did. Do this.
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post #8 of 22
Game looks great and im happy for their sucess, I still need to get this game.
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post #9 of 22
One of the few games where I'm completely content that I pre-ordered it.

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post #10 of 22
Quote:
Originally Posted by Marin View Post

One of the few games where I'm completely content that I pre-ordered it.
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An average of 3 hours per night since release. eek.gif

University student by any chance?
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