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Maybe there's a reason Consumerist.com readers voted EA the worst company in the country earlier this year.
Keep in mind that EA had to beat out Sony (SNE), Best Buy (BBY), and Comcast (CMCSA) in heated rounds before dethroning Bank of America (BAC) at the final. You have to be pretty bad to stink in the eyes of the masses against those companies.
At the time, voters were simply upset with EA's penchant for squeezing the life out of small developers it acquires and the way it was wedging micro-transactions into so many of its games.
That hasn't changed. If anything, it's gotten worse. The reason FIFA 3 and Battlefield 3 are being tagged as potential billion-dollar-a-year franchises is that physical sales are being enhanced by the digital sales that weren't there before.
No one is going to argue that digital isn't the future. The packaged-goods format is fading, and investors in EA have far less to worry about than GameStop (GME) shareholders. EA creates the content. Save for the EA Sports-related licenses, it owns the content.
Keep in mind that EA had to beat out Sony (SNE), Best Buy (BBY), and Comcast (CMCSA) in heated rounds before dethroning Bank of America (BAC) at the final. You have to be pretty bad to stink in the eyes of the masses against those companies.
At the time, voters were simply upset with EA's penchant for squeezing the life out of small developers it acquires and the way it was wedging micro-transactions into so many of its games.
That hasn't changed. If anything, it's gotten worse. The reason FIFA 3 and Battlefield 3 are being tagged as potential billion-dollar-a-year franchises is that physical sales are being enhanced by the digital sales that weren't there before.
No one is going to argue that digital isn't the future. The packaged-goods format is fading, and investors in EA have far less to worry about than GameStop (GME) shareholders. EA creates the content. Save for the EA Sports-related licenses, it owns the content.
Source
Even for investors, EA is no longer a golden child.... I wonder why? Don't know if I posted this right.










