Quote:
http://www.tomshardware.com/news/Samsung-Logo-Makeover-CES-2013,18933.htmlSamsung is said to be preparing a reveal for a new brand image at the Consumer Electronics Show in January, so says a a report from Australia's Channel News.
The South Korean conglomerate is apparently planning to unveil a "complete new look" that will compete with Apple's "vibrant" international brand image. The report suggests that Samsung has obtained the help of a design team that has previously worked with Nike on branding.
Scott Bedbury, a freelance brand consultant who has worked with Starbucks, is said to be overseeing the project. He's also a member of the Board of Directors for Jones Soda and the CEO of Brandstream.
"Even the advertising will change with products linked to lifestyle activities similar to what Nike does," said a Channel News source.
The South Korean conglomerate is apparently planning to unveil a "complete new look" that will compete with Apple's "vibrant" international brand image. The report suggests that Samsung has obtained the help of a design team that has previously worked with Nike on branding.
Scott Bedbury, a freelance brand consultant who has worked with Starbucks, is said to be overseeing the project. He's also a member of the Board of Directors for Jones Soda and the CEO of Brandstream.
"Even the advertising will change with products linked to lifestyle activities similar to what Nike does," said a Channel News source.
Interesting indeed... :hmm:
Compact compact
(11 items) |
|
Compact compact
(11 items) |
