HyperX Beast is part of the Predator family, the premiere memory line offered by Kingston for power users. HyperX Beast features kits up to 2400MHz for faster processing times in applications requiring maximum performance, and in capacities from 8GB-64GB. The new heatspreader color and design adds diversity and character to the current HyperX memory offerings. It is designed to work with third- generation Intel® CoreTM i5 and i7 processors as well as the latest AMD A-Series processors. For added benefit, HyperX Beast is Intel XMP ready so users can easily achieve the best performance optimization by simply selecting a speed profile, hand-tuned by Kingston engineers.
Reminds me of Transformers: Beast Wars.
That heatsink looks like a Decepticon.