Originally Posted by FtW 420
I also think nvidia lost this round, but they've been winning long enough that you had to look at results this time to not automatically go nvidia (like I usually do). The new drivers also made a considerable difference after many had already gotten the 600s.
As for mid range/high end, IMO if they were to name the new card a gtx685 or something then the 680 wouldn't be the high end of the 600 series. New name/series gpu is kinda considered a new series with new high end & mid range cards, if it's only a rebrand/refinement of the same architecture it seems like a bit of a cheat, but it is what it is.
gtx 480 was the high end of the 400 series, gtx 580 was the high end of 500 series , but also the high end of fermi overall. Depends on a persons viewpoint.
I do have a feeling this card will be a x85 card, since current rumors point to the 780 being based on GK114.
Overall, people mistaken what I say. I'm only pointing out that it's a mid-range CHIP, and that's why I refused to buy it, hence I voted with my wallet.
When the 460 first came out, I bought it on day of release for $250. I later upgraded to a 470, back then it was a true upgrade, and made a difference in video editing. Between the 660 - 680, they are all based on the same chip, and you're simply side-grading, while their compute is really crippled...
I totally get that the 670, 680 delivered the gaming performance necessary to compete, shows how great the architecture really is. I've been looking for something to replace my 470, but neither camp have enticed me.
Finally, we have GK110, Kepler's true high end, and this chip I will gladly pay $700 for, a few months after its release.
A GK110 Quadro is $2200+, and Tesla's are $3K+. Even at $900 it can be seen as a bargain, but I'm not willing to pay that high right off the bat.
If AMD had CUDA like support for OpenCL, and was as widely adopted, or at least optimized and supported in Premiere, I would've grabbed a 7970 a long time ago.
I've played Far Cry 3, Hitman Absolution just fine on my 47" 1080p, so even in gaming, I've had little reason to upgrade.