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[Engadget] Alicia Keys is BlackBerry's new Global Creative Director -- yep - Page 3

post #21 of 74
I give'm 6 months tops.
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post #22 of 74
Quote:
Originally Posted by djriful View Post

Put singer icon in charge of a company = fan of the artist/icon = must buy the product.

Please forgive my ignorance. 

She isn't the CEO...just this position that they made up that sounded better than saying she was being paid to say the name Blackberry every now and then, sing a song during a few web commercials, and have her picture taken with a Blackberry near her breast or something.
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post #23 of 74
This is just a marketing move. Same as Intel naming will.i.am (Black Eyed Peas) "director of creative innovation".
post #24 of 74
Funny how some of you write as if she was named CEO and CFO of BlackBerry effective right now.

Even before the announcement of BB10, rim has been trying to cater to someone else other than the business people. Remember all those commercials? One was about some hip shoe store owner, another had a women who ran her own cupcake business...of course all praising BB.

This is them trying to start fresh, hence the new name instead of RIM.

She is one of the few singers that can actually sing, don't hate her for her talent.
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post #25 of 74
Quote:
Originally Posted by Vagrant Storm View Post

She isn't the CEO...just this position that they made up that sounded better than saying she was being paid to say the name Blackberry every now and then, sing a song during a few web commercials, and have her picture taken with a Blackberry near her breast or something.

Guys like breasts. This is a good move for RIM.
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post #26 of 74
Quote:
Originally Posted by amputate View Post

global creative director...

wauw...

And what are her qualifications exactly? wha-smiley.png

She's creative?

I think RIM just made a fancy title for "spokesperson"
Quote:
"She believes in the product and technology," BlackBerry CEO Thorsten Heins said in a statement. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."

Her first order of business is to stop using her iPhone!


Edited by 2010rig - 1/30/13 at 1:04pm
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post #27 of 74
She appeared all professional looking on stage and described what her role will be. Sounds promising. Let's wait and see what she will accomplish.



Quote:
Originally Posted by Syryll View Post


Guys like breasts. This is a good move for RIM.

Quote:
Originally Posted by 2010rig View Post

She's creative?

I think RIM just made a fancy title for "spokesperson"



From today onwards the company is no longer called Research in Motion, it's called BlackBerry:
Quote:
On January 30, 2013, During the official launch event for BlackBerry 10, the company also announced that it would immediately change its name from Research in Motion to BlackBerry Limited.[46] The name change was made to "put the BlackBerry brand at the centre" of the company's diverse brands, and because customers in some markets "already know the company as BlackBerry".

- from Wikipedia
 
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post #28 of 74
Quote:
Originally Posted by tpi2007 View Post

From today onwards the company is no longer called Research in Motion, it's called BlackBerry:
- from Wikipedia

Didn't know that! Then again, I haven't kept up with anything related to Blackberry today.
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post #29 of 74
Thread Starter 
Quote:
Originally Posted by Syryll View Post

Guys like breasts. This is a good move for RIM.

Can't argue with that.
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post #30 of 74
heh...I thought they were only called Research in Motion on the Market listing...I bet almost no one out side of tech and investment circles has even heard of that name in the last few years, but most every one knows Blackberry.

Honestly...if they are trying to change their image I think they should have gone with RIM. Remove all the Blackberry logos and replace it with RIM...I think people would buy it more. Now they will look at the Blackberry and think it is meant for some stuffy office poge and not fit their wild hipster life style.


...and I also think they should have hired Halle "Berry" instead
Edited by Vagrant Storm - 1/30/13 at 1:24pm
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