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[Engadget] Alicia Keys is BlackBerry's new Global Creative Director -- yep - Page 6

post #51 of 74
i thought blackberry was going out of business???
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post #52 of 74
They should've gone with Rebecca Black...
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post #53 of 74
Nobody has cared about Blackberry for years. Their public image is literally nothing. They aren't even relevant enough to be an afterthought in the eyes of consumers. At the state that they are at right now, I would think this could be a positive move if for no other reason than for Blackberry to have their name associated with something that is actually successful.
post #54 of 74
Sounds like a lot of you don't know much about Alicia Keys.
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post #55 of 74
THIS PHONE IS ON FIIIIREEEEEE!!!!

THIS PHONE IS ON FIIIREEEEEEEEEEE!!!

THE GROUND IS ON FIRRRREEEEEE!!!

OUR STOCKS ARE ON FIREEEEEE EERRRRR ERRRR!!!
post #56 of 74
People are either trolling or have no idea what a creative director is.

Its about how to get the phone to people. Its about commercials, to put the phone in the right people' hands. And just being the "face" of the company on the marketing side.

She is actually a pretty good business woman if you look at what she has done in the last few years. It might actually make sense.
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post #57 of 74
Quote:
Originally Posted by Defoler View Post

People are either trolling or have no idea what a creative director is.

Its about how to get the phone to people. Its about commercials, to put the phone in the right people' hands. And just being the "face" of the company on the marketing side.

She is actually a pretty good business woman if you look at what she has done in the last few years. It might actually make sense.

It still won't save the company from going bankrupt.
post #58 of 74
Oh god - what a waste. What does someone like Alicia Keys know about creative direction anyway? RIM has failed and they know it.
post #59 of 74
Quote:
Originally Posted by Mike395 View Post

Nobody has cared about Blackberry for years. Their public image is literally nothing. They aren't even relevant enough to be an afterthought in the eyes of consumers. At the state that they are at right now, I would think this could be a positive move if for no other reason than for Blackberry to have their name associated with something that is actually successful.

I know a TON of people who won't give up their BBM.

Blackberry must ignore the market share game.
http://www.forbes.com/sites/ewanspence/2013/01/30/blackberry-must-ignore-market-share/
Edited by 2010rig - 1/31/13 at 9:51am
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post #60 of 74
Quote:
Originally Posted by amputate View Post

global creative director...

wauw...

And what are her qualifications exactly? wha-smiley.png

She's hot and can sing..
 
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