Originally Posted by juano
WHY DON'T THESE COMPANIES WANT TO COMPETE WITH EACH OTHER!?!?
Because wether you like it or not, Nvidia need AMD, and AMD need Nvidia.
They both have a gentlemen agreement to not overpush an architecture to beat the competitor. Example: 7970 was out first. Pretty awesome result. Nvidia had a GK110 engineering sample ready for a while now and could have released it many months ago. Yet they didn`t. Why? Because they push out weak GPUs from the new architecture, get sales, hype up the market with new slightly better GPUs, get new sales, step by step, just to milk the cow the maximum amount.
Either AMD or Nvidia could have unleashed the greatest, biggest, most power hungry thing the world have ever seen. The GPU would have completely crushed all exisiting games out there with 150+ FPS, but they don`t. Instead the two companies fake that their fighting, but in reality they have a gentlemen agreement to make it look like their fighting, to get more sales and to milk the cow.
The price of a GPU don`t even remotely have a footstep in the raw material price. Just look at AMD which is the cheapest of both. They still make money on the graphic department. Nvidia pay just as much for silicon and wafers from TSMC, yet is so much more expensive. Once again, AMD need Nvidia because if everyone sees how expensive Nvidia is, customers think that AMD must be dirt cheap, while in reality, they could still go lowerEdited by Cloudfire777 - 2/9/13 at 12:41pm