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[ENG/BBC] Apple loses iPhone trademark in Brazil, to a company that makes Android phones - Page 6

post #51 of 61
id buy this iphone
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post #52 of 61
Why do I have a feeling the Brazilian company never would've released a product with the iPhone name if the...well...iPhone.... never existed?
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post #53 of 61
Quote:
Originally Posted by airbozo View Post

Good point, however the courts have ruled that you cannot trademark a number which is why they changed the name of the i586 to the "Pentium".

They tried, though.

When AMD came out with its own version of the 386, Intel sued them and said that they had only given AMD a license to produce the 808x and 286 series processors, while AMD said they could use their x86 license to make any processors they wanted that used that instruction set. AMD won the case, and by that time, they were also making their own version of the 486 as well. AMD's victory massively undercut the huge markups that Intel was able to charge for their 32-bit x86 CPU's.

Intel, during the time when AMD was developing its 386, actually tried to trademark the term "AMD 386" to keep AMD from using it, but the feds disallowed it. When they were developing what became known as the Pentium, Intel tried to trademark "80586" and just plain "586" and were denied, because as you said, you can't trademark a number. That's when Intel came up with the Pentium name.
     
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post #54 of 61
I read about this a while ago in a brazilian magazine, found it funny to be honest and considering how long ago the name was trademarked, I can't actually blame gradiente for wanting to use the name they own.

Couple of facts, the company Gradiente was founded in 1964, it was a very strong brand for sound systems and even TVs up untill the early 90s (it was hard to find imported models in those days). When Sony and other brands like Semp Toshiba started to gain ground, Gradiente started to cut production costs in order to remain viable, their product suffered from it and it was branded as "cheap" both in price and in quality.
They had to cease productions in 2007, restructured their plants and came back in late 2010. They own a couple of other brands now and are trying to get into the phone market. And while they are using the iphone name, their product line is named "Gradiente iphone" and the phone model is Neo One.

Other fun facts, to this day an unlocked Iphone 4S costs R$2.000,00 (Brazilian Reais) roughly U$1.000,00, and while import taxes are to blame for some of the price increase, it's nice to notice that an unlocked Samsung S3 retails for about R$ 1600,00 (800 USD). The price on the iPhone 5 isn't on the brazilian apple store yet, but the price in carriers range from R$ 2.400,00 for a 16GB to R$ 3.000,00 (1500 USD) for a 64GB one. They will be lowered depending on what plan you acquire with it.

Down in Brazil, the iphone isn't as popular as other markets due to amazingly high prices, when cheaper phones with android 2.0+ started to flood the market, everyone jumped on them (this is also one of the reasons they want to unveil the firefox phone in Brazil before US/Europe).
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post #55 of 61
Quote:
Originally Posted by Stealth Pyros View Post

Quote:
Originally Posted by j3st3r View Post

"Apple can also continue to sell iPhone-branded handsets in what is Latin America's biggest market - however, Gradiente has an option of suing for exclusivity."

"INPI added that Apple had argued that it should have been given full rights since Gradiente had not released a product using the iPhone name until December 2012."


Lol.... so sad companies have to resort to stealing the name of Apple products. Guess designs aren't obvious enough these days.

They (Gradiente) trademarked the name in 2000; years before the iPhone was even an idea in a neuron in Steve Jobs's brain.

Indeed, the iPhone only came from them wanting to ensure the iPad was perfect...Literally, they actually had the idea of the iPad first.
Quote:
Originally Posted by andrews2547 View Post

No, it means Steve had the idea for a phone in 1985. Maybe you should read what Stealth Pyros wrote. And I never said "Apple had an idea for the iPhone in the 80s." I said

A phone, yes, a smartphone, no.

The whole smartphone thing started with Steve wanting to make a great tablet that didn't need a stylus, but he wanted to ensure the technology fully worked first.
    
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post #56 of 61
Quote:
Originally Posted by perfectblade View Post

sure they did, but the brazilian company probably created it in response to the ipod.

So in 2000, in response to the first iPod being released in November 10th of 2001, the Brazilian company did this?
post #57 of 61
Quote:
Originally Posted by StormX2 View Post

when did apple even starty the whole iThis iThat

the iMac was first right?

Yes, the G3 iMac in 1998, the i stood for Internet. I was Steve Jobs first Apple computer since the original Macintosh.
 
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post #58 of 61
Quote:
Originally Posted by 47 Knucklehead View Post

So in 2000, in response to the first iPod being released in November 10th of 2001, the Brazilian company did this?

Yes. There are documents to support the claim that they also hold a trademark to the name iTimeTravel.
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post #59 of 61
Well... as a brazilian, I have only one thing to say about this: UHEHUEHUEUHEHUEUHEUHEUHEUH biggrin.gif

But seriously, no one here really cares about that. In fact, we think it's pretty funny (and what goes around, comes around, right?)
The large marjority of brazilian geeks prefers Galaxy S3 over iPhone. The S3 is also ~40% cheaper than an iPhone 5 (US$750-800 vs US$1100-1200)
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post #60 of 61
Quote:
Originally Posted by dklimitless View Post

Yes. There are documents to support the claim that they also hold a trademark to the name iTimeTravel.

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