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[reuters] No "Plan B" for Microsoft's mobile ambitions: CFO

post #1 of 58
Thread Starter 
http://www.reuters.com/article/2013/02/13/us-microsoft-cfo-idUSBRE91C1L720130213
Quote:
Microsoft Corp has not made much of a dent in Apple Inc's and Google Inc's domination of mobile computing, but a top executive hinted on Wednesday that it will not stop trying and does not have an alternative strategy.

Given Microsoft's lack of success so far, he was asked if there was an alternative strategy or 'Plan B' in reserve.

"It's less 'Plan B' than how you execute on the current plan," said Klein. "We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers."

So basically "plan B" is to drive the company in to the ground.
post #2 of 58
Um, what do you not like about Windows Phone 8, and have you used a Lumia device?
    
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post #3 of 58
Quote:
Originally Posted by SquareDancer View Post

http://www.reuters.com/article/2013/02/13/us-microsoft-cfo-idUSBRE91C1L720130213
So basically "plan B" is to drive the company in to the ground.

While not having an alternate strategy is not preferable, I don't see "going mobile" = "drive the company into the ground". Steve Ballmer laughed at IPhone when it came out, who is laughing now?

The Desktop market is not growing any time soon and sitting on a market that is not growing is definitely suicide, Microsoft need Windows 8/WP8/Surface.
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post #4 of 58
The big issue is that Microsoft has come into the mobile game late, and since Android and iOS have such a commanding lead in marketshare, Microsoft is now forced with the daunting task of climbing a mountain with only a couple snow boots for traction. That's what happens when you go against two competitors that have majority market share.
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post #5 of 58
It's this all or nothing mentality that's killing Microsoft.

Windows 8 could have been the most well received desktop OS ever with just a few UI tweaks, but NO they would rather use it to push a consistent UI with Surface and Win8 Phones despite the fact that most desktops don't have touch input. Watch Win9 require Kinect. Microsoft used to be the middle ground between simplicity and flexibility, but now they offer neither.
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post #6 of 58
Quote:
Originally Posted by startekee View Post

Um, what do you not like about Windows Phone 8, and have you used a Lumia device?

What are you smoking son? I have a Lumia 800, a 920 and a 620. I love them all but the interface is trash compared to my ageing N9. No real multitasking, the most basic of tasks such as turning on Wi-Fi take way too many taps. Microsoft definitely need to step up their game.
    
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post #7 of 58
Thread Starter 
http://www.zdnet.com/windows-phone-doesnt-excite-many-after-two-years-blackberry-should-clinch-3rd-place-7000011327/
Quote:
Windows Phone doesn't excite many after two years; BlackBerry should clinch 3rd place

Larry asked about the chances for BlackBerry and Microsoft to garner momentum. BlackBerry basically took the year off in 2012 so it was no surprise to see them lose almost 5 percent of the market share; but they still remain in third place. With the release of BlackBerry 10 and solid Z10 and Q10 hardware, I believe we will see a BlackBerry come back in 2013.

...

One the other hand, while Windows Phone 8 is an updated platform, it is not a new platform -- and looks nearly the same as Windows Phone 7. Microsoft has been selling Windows Phone 7 devices for over two years now and it is still not grabbing the attention of consumers or the enterprise. Windows Phone relies on Nokia for the limited share they have.
post #8 of 58
Quote:
Originally Posted by Giac View Post

What are you smoking son? I have a Lumia 800, a 920 and a 620. I love them all but the interface is trash compared to my ageing N9. No real multitasking, the most basic of tasks such as turning on Wi-Fi take way too many taps. Microsoft definitely need to step up their game.

You can download connectivity tiles for that. Also, the rumored notification center coming out in the next update should make it easier.

IMO Microsoft has a solid mobile OS that is just going to take time for people to get used to and actually give a chance. It's hard to say how many people who "hate Windows 8" haven't even tried it. Their presence in mobile will grow slowly, but steadily I think.
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post #9 of 58
Quote:
Originally Posted by razorguy View Post

You can download connectivity tiles for that. Also, the rumored notification center coming out in the next update should make it easier.

IMO Microsoft has a solid mobile OS that is just going to take time for people to get used to and actually give a chance. It's hard to say how many people who "hate Windows 8" haven't even tried it. Their presence in mobile will grow slowly, but steadily I think.
The majority prolly doesn't hate windows 8. The touch based interface for a mouse based user ( the vast majority) just seems a little stupid to me. The rest of the OS seems cool.
post #10 of 58
That's incredibly stupid, I would have thought Microsoft would have at least 3 different plans.
    
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