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[reuters] No "Plan B" for Microsoft's mobile ambitions: CFO - Page 6

post #51 of 58
Quote:
Originally Posted by GrizzleBoy View Post

You really are.

MS needed to make a serious push to get the Windows market to make the next step. Taking the safe option for too long is one of the reasons why market growth is stagnating, but you can bet the rest of the industry would have chosen to follow that exact same stagnant safe option if given the chance.

You only need to walk into a store and see the large number of bog standard machines with Windows 8 on them vs new Windows 8 machines that could actually provide something new for potential buyers.

Retailers want to sell off their inventory before making the push. OEMs want to keep making the same boring clamshells for the rest of their lives.

Microsoft wants to do more, but they can't if the rest of the industry just wants to sit on its hands. If Apple had to wait for every other department of their industry to act in order to be successful, they'd be nowhere near as big as they are. But since they own all their own stuff, they can push what they want, when they want.

The only way MS could have created such a push is to create an OS that didn't offer the safe option.

If people want to profit from selling their hardware with Windows on it, they'll have to wipe the dust off of their R&D departments and actually make the Windows market a place of competition again instead of consistent complacency and lack of innovation.

Would OEMs like Lenovo/Asus/Acer be pushing multiple designs out of their factories at record pace if they had a safe option? Nope.

Would Intel have the whole industry in their shoulders now waiting on them to get serious about efficiency if they had a safe option? Nope.

Would retailers go out of their way to put these new devices at the forefront of their stores instead of pushing their "safe option" products? Hell no. Even right now they'd rather just install Windows 8 on years old inventory than actually display new Windows 8 devices.


Windows 8 doesn't need to be a blockbuster. It doesn't need to sell more than Windows 7. It needs to create a solid base for them to be able to compete in the new world of computing and beyond. That's exactly what it is doing. Its a proof of concept that while obviously not perfect in its first iteration, has got the wheels of progress turning again so that refinement and more success can happen in the future.

The "safe option" of Windows 7 boosted growth for all but a few months before de-stabilizing in a fashion not seen before, in line with the rise of iOS and android environments as computation devices.

MS isn't looking for a win today (because that's not actually what they need), they're looking for progress and sustainability for the future of their market and they've got until 2020 (when official support for Windows 7 will end) to perfect it.

That's plenty of time.

tl;dr: The start menu's basic idea came out in 1995! It's old! Replace it! Metro is completely new and not based off anything that old.
rolleyes.gif

MS has a bloody monopoly on the business PC market, what was stopping them launching Windows 8 Mobile and Windows 8 Business? Mobile being 8 as we have it and Business being the old 8, you'd get the same innovation without the risk of losing business PCs.
Quote:
Originally Posted by assaulth3ro911 View Post

Quote:
Originally Posted by Mad Pistol View Post

The big issue is that Microsoft has come into the mobile game late, and since Android and iOS have such a commanding lead in marketshare, Microsoft is now forced with the daunting task of climbing a mountain with only a couple snow boots for traction. That's what happens when you go against two competitors that have majority market share.

Blasphemy, Microsoft and many other companies were first. Just some companies luckily hit mainstream.

Having used a WP6 smartphone, I really wouldn't call it lucky.
Quote:
Originally Posted by Licht View Post

Why would they have a plan B? The Lumia line saw 400% sales growth in 2012 (roughly 4.4 million sold). WP is phenominally good. It's a long fight, but the current plan is currently working to increase market share every day. And more recently, that increase has drastically quickened. Windows 8 adoption has also been wonderful, so long as you aren't reading articles that have Apple, Linux, Google, or Android in the domain. tongue.gif Microsoft is going all in and when we look at things critically, it's working.

1, 2, 3, etc.

Plenty without Apple, Linux, Google or Android in the domain say that...The truth of the matter is it's far too early to tell either way and that any numbers we get are suspect because it's such a hot topic in the PC community, fanboys could fake it either way, MS could fake it by including unsold OEM copies, etc. (Why do you think Vista had decent enough sales for a while? OEM copies/sold to the retail branch already copies, doesn't matter if they don't move off of those shelves/online stores...MS still sold them)
    
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post #52 of 58
You really did tl;dr that if that's literally all you could garner from my post.
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post #53 of 58
Just doing what you tend to do, tell me, why would my system not work? Everyone's happy, it's not too "safe" and currently Windows 8 hasn't provided the bump normal for a new Windows release...Does that mean it's selling bad? No, but if you read around you'll notice that PC sales are stagnant. They're not going down, or away, they're remaining the same: MS currently owns a monopoly in that market and seem to be willing to unnecessarily risk it: Tell me, what is bad about ensuring you have a product for business where Metro just doesn't make sense?
    
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post #54 of 58
Quote:
Originally Posted by Brutuz View Post

Just doing what you tend to do, tell me, why would my system not work? Everyone's happy, it's not too "safe" and currently Windows 8 hasn't provided the bump normal for a new Windows release...Does that mean it's selling bad? No, but if you read around you'll notice that PC sales are stagnant. They're not going down, or away, they're remaining the same: MS currently owns a monopoly in that market and seem to be willing to unnecessarily risk it: Tell me, what is bad about ensuring you have a product for business where Metro just doesn't make sense?

Microsoft have a product for business. It is called Windows 7, which many businesses are yet to adopt and will be supported officially by MS until 2020. Any updates can be delivered via service packs.

In the mean time, they have almost a decade to create and solidify their newest venture. If they're managing to keep things afloat with a lot of potential ahead of them to improve on the base they've created and take advantage of a market they're almost creating on their own, then that's a good thing.

I'm not sure why you're asking me to read around about PC sales stagnating as I addressed it quite directly in the post you chose not to read.. Well I guess that's why tongue.gif
Edited by GrizzleBoy - 2/17/13 at 12:54pm
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post #55 of 58
No, I did read it and posted exactly what I got out of it...If you meant to put more into it then you should be clearer, and I severely doubt MS is going to force Metro on people as hard as they are only to turn around and release a normal Start Menu OS every 10 years or so. rolleyes.gif
    
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post #56 of 58
Thread Starter 
http://blogs.computerworld.com/smartphones/21794/bill-gates-microsofts-mobile-strategy-was-clearly-mistake
Quote:
Bill Gates: Microsoft's mobile strategy was "clearly a mistake"
By Preston Gralla
February 18, 2013 2:42 PM ESTAdd a comment
.
Microsoft founder and chairman Bill Gates has admitted the obvious: Microsoft's beginning strategy for mobile phones was a failure. When asked why it failed, he had this to say: "That's too complicated."

Gates said that during an interview with Charlie Rose for CBS This Morning and 60 Minutes. In the interview, he also said that Microsoft under Steve Ballmer's leadership has not created enough technological "breakthroughs," although he also lauded Ballmer's efforts.

When asked if he was pleased with the way that Ballmer was running Microsoft, he said:

"Well, he and I are two of the most self-critical people -- you can imagine. And there were a lot of amazing things that Steve's leadership got done with the company in the last year. Windows 8 is key to the future, the Surface computer. Bing, people are seeing as a better search product, Xbox.

"But is -- is it enough?" No, he and I are not satisfied that in terms of, you know, breakthrough things, that we're doing everything possible."
Later on in the interview, he admitted about his tenure at Microsoft, "There are a lot of things like cellphones where we didn't get out in the lead very early." When asked why, he answered "That's too complicated," and tried to fend off the question. When Rose persisted, he said:

"We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership. So it's clearly a mistake."
He's right about that. Microsoft's handling of mobile is likely the worst mistake the company ever made. Microsoft built and released a smartphone years before the release of the iPhone. But it hamstrung it by putting an operating system on it that essentially mimicked Windows, rather than starting from scratch and thinking what a mobile operating system should be. Apple, rather than copy the Mac OS, designed an operating system specifically for smartphones.

If Microsoft had done mobile right years ago, the iPhone never would have gone on to become such a success, and Apple would not be the dominant player in mobile. Microsoft would own mobile as well as the desktop.

Microsoft, though, still thinks of Windows as the center of its universe, and I believe that's why it hasn't had breakthrough products in recent years. Microsoft needs to accept that Windows will never dominate the world the way it once did, and focus its attentions accordingly.
post #57 of 58
They must have a few backup plans, otherwise MS will be relegated to being a console manufacturer in 10 years.
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post #58 of 58
Quote:
...Microsoft, though, still thinks of Windows as the center of its universe, and I believe that's why it hasn't had breakthrough products in recent years...

You know what? Yes and no to this. What they failed to do is shine Windows' strengths in a form palatable for the smartphone market. And not Windows 8's strengths, although it has some. They really need to take a hard look at what Windows has been GOOD at all these years, especially with what I believe were the successes of XP and 7, and drive that home while finding a balance between pretty and functional on a device where folks are using their thumbs.

They can do it, but they need to seriously take some time and dwell on where they went wrong. And do some market research. And maybe try to branch out more with their devices... Windows went on everything and there were so many kinds of Windows computers, and that's why Android stole that niche on the smartphone market. Helps that Droid's OS is free too.
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