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[HardwareCanucks]AMD Clarifies 2013 Graphics Strategy: New Cards, Same Architecture, Some Surprises - Page 28

post #271 of 423
Awesome news so when I sell my 7950 before i leave the country for a year in November till be worth more then if they came out with new stuff!! Im happy:thumb:
post #272 of 423
I think the 8970 will release around then tbh. No proof, just my hunch...
post #273 of 423
Quote:
Originally Posted by sherlock View Post

Techpowerup just posted the transcript of AMD's GPU teleconference call with the press few days ago.

That's the transcript of their EU call,

No transcript yet for their NA call, but here are the twitter reaction of its participants:
snip

That call is full of hilarity...

AMD seems nervous...
Quote:
[journalist C]: Hi, just to confirm, what you said means that Radeon HD 7970 GHz Edition stays AMD's fastest single-GPU graphics card until the end of the year?"
Devon: "Yes."

[journalist C]: "…and, if I may ask another question, how do you plan to compete with NVIDIA's GeForce Titan?"

**5 seconds' silence**

Devon: "Are you referring to the GK110?"

[journalist C]: "Yes."

**Roy Taylor interrupts**

Roy: "Basically from what we've seen so far, we don't think there's any conc…[stops short of saying "concern"]…of course things could change, but early indications are, that this (GeForce Titan) is not something which was designed to be a graphics card."

[journalist C]: "Yeah, but performance-wise, it seems to be that it's going to be faster, based on the rumours that we're hearing, than 7970 GHz Edition, so actually you're competing with dual-GPU cards, so there's no competitor from your side, talking about single-GPU?"

Roy: **choppy audio** "I may appear so, however the [leaks?] that we've seen, and certainly from an article written on "Bright Side of News," would indicate that indeed so far, it will not be the fastest product around."

[journalist C]: "Okay, thank you."

**Coordinator reminds participants how they can ask questions**

**Brief silence**

OHHHHHHHHH SNAP
Quote:
Devon: "…and frankly from a marketing perspective, you know, we're tied up with all the latest AAA titles at the moment, so how can NVIDIA compete? They're launching GeForce Titan as a reaction to us being signed up with all the best game developers right now. Also as a marketing point, I assume everyone's seen the game bundles that NVIDIA has launched recently, right? I thank them for launching their game bundle, because it goes to show have great "Gaming Evolved" (developer program) has become. Just look at the titles in the "Never Settle Reloaded" bundle versus their "Free to Play" bundle, and you'll see which company is more serious about gaming for desktop and PC users."

Roy: "We should make it clear that NVIDIA is a good company, and we respect their attempted transition into being a smartphone company."
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post #274 of 423
Its clear that AMD has no answers for Geforce Titan. So this year is going to be all about driver improvements (new memory manager) , driver perf updates, aggressive game bundles and pricing. I don't think AMD has any chance if Nvidia release a GK114 with 1920 cuda cores at USD 500. What the heck is AMD thinking ? Things can get ugly against a refereshed Nvidia product stack. At every price point Nvidia will beat AMD on performance.
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post #275 of 423
Quote:
Originally Posted by raghu78 View Post

Its clear that AMD has no answers for Geforce Titan. So this year is going to be all about driver improvements (new memory manager) , driver perf updates, aggressive game bundles and pricing. I don't think AMD has any chance if Nvidia release a GK114 with 1920 cuda cores at USD 500. What the heck is AMD thinking ? Things can get ugly against a refereshed Nvidia product stack. At every price point Nvidia will beat AMD on performance.

AMD never said until 2014. They said until the end of 2013. Which is unsurprisingly when the GeForce 700 series is also rumored to be coming out.
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post #276 of 423
Looks like AMD is steadily squeezing better performance out of GCN though. Every driver release improves performance it seems (new 13.2 beta 6 I just installed increased my Valley 1.0 score 10fps). Maybe AMD is confident they can keep getting better performance through driver updates to the point where the 7970 will remain competitive with whatever Nvidia releases?
post #277 of 423
Quote:
Originally Posted by Majin SSJ Eric View Post

Looks like AMD is steadily squeezing better performance out of GCN though. Every driver release improves performance it seems (new 13.2 beta 6 I just installed increased my Valley 1.0 score 10fps). Maybe AMD is confident they can keep getting better performance through driver updates to the point where the 7970 will remain competitive with whatever Nvidia releases?

In terms of theoretical GFLOPS, AMD is actually close to NVIDIA (4300 for 7970 GHz vs 4500 for Titan). Perhaps it's all about getting more of that theoretical performance to translate into real-world performance? I doubt they'll really be able to squeeze more than another ~10% at the very best out of Tahiti, but who knows...
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post #278 of 423
GCN is such a new architecture for AMD who knows?
post #279 of 423
Quote:
Originally Posted by Majin SSJ Eric View Post

Looks like AMD is steadily squeezing better performance out of GCN though. Every driver release improves performance it seems (new 13.2 beta 6 I just installed increased my Valley 1.0 score 10fps). Maybe AMD is confident they can keep getting better performance through driver updates to the point where the 7970 will remain competitive with whatever Nvidia releases?


except betas don't count as actual drivers. I had to wait for 13.1 from 12.10... almost 3 months between releases of actual full drivers.
 
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post #280 of 423
For arguments sake let's say 7970 did remain as competitive as they hope through driver updates and such. That would be a pretty amazing feat and would at the very least assure current AMD gpu owners that they made the right choice and will definitely make them want to stick around when the new GPU's do finally release.

Obviously it's a gamble, but considering that we know nothing about the availability of the GTX 700 series, it's hard to really say how big of a gamble it is. If in the end Nvidia waits until the end of the year to release the 780 then it'll be a smart move by AMD to stick to their guns and focus more on the software side of things.
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