Originally Posted by AbdullahG
Perhaps it is mostly due to Samsung's mass marketing (commercials, ad boards, "The Next Big Thing," etc.). Also, their phones don't seem "exclusive" to certain networks, unlike HTC (One X on ATT, One S on T-Mobile).
Originally Posted by Rubers
Yes, this formula made the One X super popular and it got lots of sales.
Oh no wait, that was the SGS3. Which had a removable battery and SD Card slot.
Congrats, except that has nothing to do with their success and I hope that's not what others believe too. AbdullahG got it right. They marketed their phones a ton and took advantage of the legal battles with Apple to gain even more exposure. All the court cases were turned into advertising opportunities which is brilliant. Further more, they didn't have a bunch of exclusives that followed no formula or design language. HTC and Motorola were doing this where each carrier got their own special phone along with a saturated product lineup. Without a definite flagship across all carriers, like Apple, it didn't hold the attention of the average consumer.
Samsung on the other hand released the same Galaxy phones across all carriers. Everyone could get their hands on the S3 along with the Note 2 and without anything creating confusion being thrown into the mix (like the original Galaxy S phones, where each carrier had their own version of the same phone).
That's the point of the HTC One, they're emulating Samsungs business model which is having one flagship across all carriers and it's honestly something all the companies need to do if they want to stand a chance in the market. Smarter branding, less confusion, and good marketing gets you sales. Not throwing a bunch of features at the wall and hoping they stick.
(Seriously guys, if you want easy information on this go read all the case studies on companies like Samsung, HTC, Apple, etc... right now. They're really interesting).
Originally Posted by Zero4549
But but but... I don't acknowledge Samsung phones cause I'm on OCN and we don't like things without aluminium unibody shells here... Just don't mention that in an apple thread.
Cool beans. Enjoy what I wrote.Edited by Marin - 2/20/13 at 4:45pm