Well, they do have a website up: http://ncases.com/
You might see more cases from them in the future.. would be nice
I think they're starting with this campaign just to get noticed, then maybe they'll look at expanding to the rest of the market with cheaper options.
Think of it like Tesla motor company.. first car they made was the Roadster (>$100,000), now they've made the Tesla Model S (>$62,000).. soon enough they'll make a model that can attract more consumers ($30,000 range). It's all about getting attention and funding ahead of time