Originally Posted by voxox
I think you are not aware of certain facts about the procedures of a contract. This is all done in the procurement department. Apple creates a contract and puts it up for bids within the companies of VGA manufacturers. Whichever company bids the lowest wins the contract. That's how the business world works. Please understand that. I work for a tech company and I know how purchases are done. The way you see it is that Sapphire manufactures the card and, Apple 'buy' it. Does not work that and never will.. Recall when Apple made a contract with AMD to buy their VGAs? Everything in a business world is done through contracting.
uh not really. Apple isnt selling this card through their store or with their Mac Pros. Nothing more than a licensing agreement to use "Mac (R)" on the label, and some white papers on what the firmware spec should be. Apple isnt buying anything from Sapphire. I think it's actually the other way around.
and i am familiar with the whole bidding process of contracts. The contracts you speak of are contracts for hardware to be included in their systems (i.e. Intel, Nvidia, etc.). Sapphire doesnt fit in this category.
I see it as Sapphire buys the rights to use Mac in their product name, probably also pays for working with OS X devs on support in OSX, and then manufacture and sell. According to another article on Tom's, the 7950 includes a switch to utilize support for PC BIOS (vs. Mac's EFI). I dont think apple would pay for that (in your example of contracts).Edited by ez12a - 3/8/13 at 11:44am