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[AI]Samsung spent $68M more than Apple on 2012 phone ads, increased budget fivefold

post #1 of 32
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Quote:
According to new research released on Tuesday, Samsung spent a whopping $401 million on U.S. print, television, billboards and internet advertisements in 2012, leapfrogging past HTC and its biggest rival Apple, which in 2011 outspent the Korean firm more than three to one.



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post #2 of 32
too bad their ads are just as bad as apples.
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post #3 of 32
Actually it makes a lot of sense. The galaxy S3 was released in 2012 and considering how much of an apple killer it was, then I can see why it was so important to advertise it.
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post #4 of 32
Aaand this is why the One X failed to sell well despite being the better phone in 2012. Samsung has poured so much money marketing their cheap feeling phones that they have completely taken over the android space. Last time I checked they had something like 50% market share. It's really sad to see a phone like the S3 sell better than anything else despite the poor construction (if anyone thinks I'm trolling, take a look at the seams on the side of the phone, if you look closely its all wavy. You can even see the mould in the plastic on the top left side).
    
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post #5 of 32
You know a company is moving some product when they spend almost half a billion on advertising, and that's just for phone advertising. I wonder what their total marketing budget was last year.
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post #6 of 32
Quote:
Originally Posted by Giac View Post

Aaand this is why the One X failed to sell well despite being the better phone in 2012. Samsung has poured so much money marketing their cheap feeling phones that they have completely taken over the android space. Last time I checked they had something like 50% market share. It's really sad to see a phone like the S3 sell better than anything else despite the poor construction (if anyone thinks I'm trolling, take a look at the seams on the side of the phone, if you look closely its all wavy. You can even see the mould in the plastic on the top left side).

As a previous one x owner (nexus 4 now) I must disagree. While the htc looks nice, has a nicer ui and build quality. The amount of crap it came with at the beginning as well as software update wise and many other things to factor in, re-locked bootloader instead locked etc. It might have won the fight but it lost the war.

In the long run it's the whole package that wins. As much as i hate the fact that samsung is on top in the android world without much of a competition. SGS3 > One x.

One thing to stick to though is that the one x's screen >>>>>>>>>>>>>>>>>>> sgs3, but then again, if i had known the flaws it's (one x) coming with i would have went for a sgs3. Not to mention the horrid battery life. I was really disappointed with it. VERY.
post #7 of 32
Quote:
Originally Posted by Shadeh View Post

As a previous one x owner (nexus 4 now) I must disagree. While the htc looks nice, has a nicer ui and build quality. The amount of crap it came with at the beginning as well as software update wise and many other things to factor in, re-locked bootloader instead locked etc. It might have won the fight but it lost the war.

In the long run it's the whole package that wins. As much as i hate the fact that samsung is on top in the android world without much of a competition. SGS3 > One x.

One thing to stick to though is that the one x's screen >>>>>>>>>>>>>>>>>>> sgs3, but then again, if i had known the flaws it's (one x) coming with i would have went for a sgs3. Not to mention the horrid battery life. I was really disappointed with it. VERY.

To be honest If I had to choose between sense and touchjizz, I would pick the former. I agree battery life on the global tegra 3 model wasnt great. Seeing sasmung at the top of the ladder with their disgusting childish looking skin makes me sad. I had a Galaxy Nexus and after a few months the paint on the corner which goes first into my pocket started to wear off. It's ridiculous how unwilling samsung are of lowering their profit margins a fraction in the interest of build quality. Right now they are cruising and they know it. If the leaks are true then the S4 is going to be identical to the S3 but with a larger screen.
    
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post #8 of 32
So Samsung buyers are paying for more advertising than Apple buyers now. Interesting.
post #9 of 32
Quote:
Originally Posted by Kaldari View Post

You know a company is moving some product when they spend almost half a billion on advertising, and that's just for phone advertising. I wonder what their total marketing budget was last year.

Maybe.

I mean look at Microsoft. They spent $1.8 billion on advertising for Windows 8 and sales are ... less than inspiring.

As the old saying goes in marketing ... "It is well known that 50% of all advertising dollars are wasted. The only problem is, no one knows which 50%."
post #10 of 32
Quote:
Originally Posted by th3illusiveman View Post

too bad their ads are just as bad as apples.


Samsung's ads are funny.

Apple's ad are plain stupid. " Thumb goes from here to here" lachen.gif
Quote:
Originally Posted by Giac View Post

Aaand this is why the One X failed to sell well despite being the better phone in 2012. Samsung has poured so much money marketing their cheap feeling phones that they have completely taken over the android space. Last time I checked they had something like 50% market share. It's really sad to see a phone like the S3 sell better than anything else despite the poor construction (if anyone thinks I'm trolling, take a look at the seams on the side of the phone, if you look closely its all wavy. You can even see the mould in the plastic on the top left side).

There is a One x, S3 and Note 2 in my house.

No doubt the One x has the best build quality. However it falls short in everything else.

Like support, software features etc.
Edited by bencher - 3/13/13 at 8:41am
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