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post #51 of 104
thoughts? Well I think that as long as they can manage to penetrate the market it could certainly help with AMD's awareness among the general population and it should bring in some good revenue. Look at corsair it worked well for them.

However I would hate for this to cause them to loose focus on their CPU's and GPU's I do hope AMD keep focused on those parts and that they improve their CPU's to provide some good competition with Intel
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post #52 of 104
Quote:
Originally Posted by sdlvx View Post

You guys are really, really missing the point of this. It's not for enthusiasts. It's so AMD can make reference "Radeon" model laptops and tablets and get people to use their designs.
Yeah, the average Joe doesn't buy 1337 gaming parts, he just goes to Walmart and buys a $400 HP or Toshiba laptop. And that segment is already dominated by AMD (and mid-premium big screen laptops too), so it is a pretty logical move.
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post #53 of 104
Quote:
Originally Posted by sdlvx View Post

You guys are really, really missing the point of this. It's not for enthusiasts. It's so AMD can make reference "Radeon" model laptops and tablets and get people to use their designs.

AMD has had a problem getting companies to use their APUs in good laptops when that's exactly where they belong. By AMD designing a basic platform for everyone to start from and providing nearly all the parts, it becomes a lot more attractive from the laptop manufacturer's perspective to start selling AMD APU laptops since you don't have to design most of the thing or deal with several suppliers.

If you don't really see this, it should be obvious by the time that you stop and remember where Rory Read comes from. He was the COO of Lenovo. He knows what he's doing and to be honest it's an awesome move for AMD to grab some non enthusiast market share.

Laptop manufacturers keep putting crappy 1333mhz sticks of ram in their laptops, usually just a single stick so it's single channel. Now, hopefully AMD can come along and say, "here's our reference model with two sticks of 1866mhz ram and an APU, you can buy this combo from us or you can go talk with someone else if you want RAM."

Not to mention it's going to make a plethora of case badges to go on laptops, and laptop manufacturers ******* love putting stickers on their computers.

I really don't get some of you Intel guys. One minute you're talking about how HD4600 looks good and you can't wait to upgrade and the next you're crapping on an AMD thread because they're not enthusiast enough. Show some decency please, you're painfully reminiscent of Apple fanboys.

If the RAM isn't fast enough to help the APUs, it will end up hampering AMD.
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post #54 of 104
Quote:
Originally Posted by The Robot View Post

Yeah, the average Joe doesn't buy 1337 gaming parts, he just goes to Walmart and buys a $400 HP or Toshiba laptop. And that segment is already dominated by AMD (and mid-premium big screen laptops too), so it is a pretty logical move.

But Intel has an advantage: Marketing

I recall there was a large Dell kiosk at a major shopping mall in the outskirts of Chicago. They had a few massive banners hanging from the ceiling, and all of them mentioned "Intel i3/i5/i7".

There was not one AMD laptop at that kiosk. And most of the laptops didn't have dedicated GPUs (including a few mid-high end i7s), except for a handful of Alienwares.
Quote:
Originally Posted by AlphaC View Post

If the RAM isn't fast enough to help the APUs, it will end up hampering AMD.

But 1866 MHz RAM is more expensive, so it's logical for the manufacturers to cheap out on them or charge more for the customizable laptops.
post #55 of 104
Quote:
Originally Posted by eithris View Post

you mention people seeing their products.

i think AMD has lost out to intel so long for that single reason. performance between amd and intel has never been so far apart as to make one single bit of difference to average joe who goes to buy a desktop or a laptop or whatever. but marketing does.

i've never seen an AMD commercial in my entire life. i see intel commercials multiple times per day.

AMD why u no marketing budget?

This.

I have always thought AMD had what it takes to compete with Intel on a serious level. It was the lack of marketing that crippled that from ever happening.

The flip side to that coin is I actually like that AMD isn't a marketing pig. I don't go into an AMD purchase with the idea that I'm handing my money over to some evil greedy company. And *consistent* marketing has always made me feel like that about some companies. It's like they are trying to brain wash you with it.

Marketing your product is fine. But there are limits imo.
 
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post #56 of 104
Quote:
Originally Posted by Artikbot View Post

It doesn't dilute AMD's focus.

It makes AMD be present in almost the entire spectrum of PC components, which greatly improves the chances of people seeing their products, and vastly enhances the effect of advertising (since you're not only selling processors, but processors, graphics cards, memory kits, and SSDs).
It absolutely will... AMD will require more staff and management. i.e. Why doesn't Intel make PC cases?

Quote:
Originally Posted by kevinf View Post

I don't quite agree with you there...

Say, the radeon ram was OCZ rebrand:

1 - is true, you would have to pay to get a stock of said product, but its a win-win, OCZ can 'sell' a huge volume to AMD at a lower margin, likewise AMD has lower operating costs. OCZ would have lower advertising costs.
2,3,4 - can all be taken care of by OCZ
5 - partially, 1-2 staff members of the existing AMD sales/purchasing team could do that work. Only cost would be advertising and new logo's
Quote:
Originally Posted by SCollins View Post

You must not be familiar with "just in time" fullfillment, ordering,manufacturing and shipping. If these are rebrands thats how these will be handeled, the actually manufacturers will handle most of this nonsense for AMD
Yes, so the AMD products will have to command higher prices to justify the additional layer. Higher prices on saturated commodity products is a problem.




As for Intel SSDs.... Intel spent the billions to get into that market because they realized a decade ago that the HDD will eventually bottleneck the CPU. That's why Intel lead SSD for a few years and has chosen to focus less on it in the last few years since the market is growing by itself. Furthermore, Intel requires a 60% margin from their divisions. Rebranding will probably yield less than 10%....
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post #57 of 104
Quote:
Originally Posted by AlphaC View Post

If the RAM isn't fast enough to help the APUs, it will end up hampering AMD.

Have you seen some of the things the laptop guys are doing? Even two sticks of 1600mhz in every APU would be a huge upgrade to what ships with most APU laptops.
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post #58 of 104
Quote:
Originally Posted by AlphaC View Post

AMD should get faster RAM to go with their APUs. If the RAM they sell is slow, it will backfire on them.

Also, unless the SSD is a Samsung, corsair, or Crucial (Micron) rebrand it would be a waste. How many people bother with anything other than Samsung (840 pro), Crucial (m4), Kingston (HyperX), Corsair (Neutron)? OCZ is a wreck even if their Vertex 4 /Vector is supposedly fast.

PNY Prevail , Micron P400, HItachi Ultrastar SSD400S.B , and other Enterprise SSDs don't register in consumers' minds.

Who are these people you speak of? Are they the average person who doesn't know the difference or people on these boards? If you mean the average person who wants a PC that just works you have no idea what they want, if it's members of these boards you are talking about you need to go to the 830/840 thread and count the amount of non-pro owners. It will shock you to learn that about half don't have a pro model. Your post just proves you are making blanket statements based on your own preferences and not on what really sells: OEM.
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post #59 of 104
Quote:
Originally Posted by DuckieHo View Post

As for Intel SSDs.... Intel spent the billions to get into that market because they realized a decade ago that the HDD will eventually bottleneck the CPU. That's why Intel lead SSD for a few years and has chosen to focus less on it in the last few years since the market is growing by itself. Furthermore, Intel requires a 60% margin from their divisions. Rebranding will probably yield less than 10%....

It doesn't matter how much rebranding earns them, it brings with it name recognition. Once the name has been established they might be in a position to sell their own designs, manufactured by TSMC or GloFo.

It will also help sell their CPU's and GPU's as their name will be more widely known. I assume that's the idea anyway.
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post #60 of 104
Quote:
Originally Posted by DuckieHo View Post

As for Intel SSDs.... Intel spent the billions to get into that market because they realized a decade ago that the HDD will eventually bottleneck the CPU. That's why Intel lead SSD for a few years and has chosen to focus less on it in the last few years since the market is growing by itself. Furthermore, Intel requires a 60% margin from their divisions. Rebranding will probably yield less than 10%....

But AMD doesn't have to foot the bill for R&D. They at least have to pay for the brands, which is an alternative marketing method compared to Intel's TV commercial carpet bombing.
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