Originally Posted by sherlock
Intel TV commercial carpet bombing
= those ultrabook commercial I see twice a month? It is definitely not the scale of Apple/Samsung.
Intel has been doing that for years - I still remember those little green men running their saucer on a Pentium. Maybe that's why they were here.... as in LOST!
No intelligent life here, nothing to see... Moving on...
Dang thing was too slow to update their nav charts before they went clear off of them.
Seriously though, this marketing strategy works since it to a point brainwashes the masses to associating a name with a given product.
It becomes the first thing you think of when shopping around, esp if you don't know anything about it and back when this was done PC's were becoming mainstream, Intel made their move to do just that and succeeded.
By establishing their name early on as being "It" when it comes to CPU's they got a leg up over the competition and yes, back in those days AMD was just as good or even better than they were at that time in terms of performance and quality.
Pentiums at the time were having problems running hot and frying up nicely while the AMD's were tooling along just fine. Even with these problems, Intel still sold more than AMD did in the overall and sales with lots of $$ coming in can fix alot of problems you know.
With this ad blitz going on, Intel eventually got a huge market share and that always ='s $$ for R&D and whatever else.
They struck early and made it count even if they too had problems with quality/performance at times but hey, they all have their share of problems at least some of the time.