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[BW] AMD's Former CEO Has Advice for Intel's Next CEO

post #1 of 25
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Quote:
I spent an important part of my career battling Intel (INTC) as the head of smaller rival Advanced Micro Devices (AMD), both in the marketplace and in the courtroom, where we challenged Intel’s monopolistic practices. Yet as I watch Intel today, besieged on all sides—by Wall Street, by competitors better positioned to exploit the fast-growing mobile market—I can’t help but think that the next chief executive will face challenges less like what Andy Grove, Craig Barrett, or Paul Otellini did on taking the helm of the world’s largest semiconductor company and more like what I faced at AMD.

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post #2 of 25
we will see ... intel could just buy people out ... I dont see why they have not yet ... but we will see...
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post #3 of 25
That's some good advice. For some reason, I actually DON'T want Intel dominating the mobile market too.
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post #4 of 25
Quote:
Originally Posted by Jackeduphard View Post

we will see ... intel could just buy people out ... I dont see why they have not yet ... but we will see...

The US really frowns on monopolies. tongue.gif Intel is fine and if they didn't have to worry about anti competitive practice suits (not that they've cared before about fines) and all the hoopla that come with eliminating their competition they would've pushed AMD out of the market. But then the US would come knock on the door about x86 and blah blah blah, then IBM might really try to get back into the consumer base if AMD is gone, because VIA is well VIA as in not a threat tongue.gif , and Intel would rather allow AMD to live than battle it out with IBM.
Quote:
Originally Posted by 2010rig View Post

That's some good advice. For some reason, I actually DON'T want Intel dominating the mobile market too.

Ditto, we really need good competition there with AMD, Sammy, NV, ARM, ect.
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post #5 of 25
Not entirely sure if Intel's new CEO doesn't already know this information. Seems kind of like a hash up, but then again the industry is ever-changing and the only way to ever end up on top is adapt to it, and continue to make strides whether you're on top or on bottom.
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post #6 of 25
It is not even close to what amd faced. AMD shot itself in the foot soo many times that it was not even funny. Time and time again and again leaving a lot of customers hanging on after failed launch after failed launch. It is like for the last 4 years amd has not managed to get a single launch off the ground.

I am not an Intel fanboy, in fact, I like amd, but they just kept hurting themselves by all the product delays. If you google amd delays you will start to see the problem.

The only advice amd should give intel is when you promise a product, deliver that product.
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post #7 of 25
Wait.. what?
"Hey! Superior company! Take my advice that didn't work. (Please?)"
post #8 of 25
With ARM surpassing ATOM and chip complexity increasing it's only a matter of time before ARM architecture will be able to compete easily with Intel. AMD's APU's are superiour to Intel's and when HSA has been adopted AMD will beat Intel to dust once again.

The only way Intel managed to keep AMD at bay was with corrupt and monopolistic practices.
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post #9 of 25
Quote:
Originally Posted by Liranan View Post

With ARM surpassing ATOM and chip complexity increasing it's only a matter of time before ARM architecture will be able to compete easily with Intel. AMD's APU's are superiour to Intel's and when HSA has been adopted AMD will beat Intel to dust once again.

The only way Intel managed to keep AMD at bay was with corrupt and monopolistic practices.

Did A15 change everything since this article?

http://www.anandtech.com/show/6529/busting-the-x86-power-myth-indepth-clover-trail-power-analysis

I'm excited for Z60 since my one dislike on my previous CloverTrail tab was the slow graphics.
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post #10 of 25
I think its good advice. However Intel should already know this and be addressing these issues. For me Intel doesn't have any presence in the mobile market and anything branded Atom isn't a convincing buy. Segregation seems like the best policy. And for those who keep saying Intel can buy over ARM, sure they can, but I don't think it will happen and based on the size of both Organizations, there will be negative synergy as well as an over dominance of the computing market if it does occur.

Intel needs to invest in R&D and get a brand established that excels at having high performance, low power chips. It should strive to balance two aspects i.e. low power and high performance. As it stands currently, Atom is being crushed in both areas and I don't see this letting up. By extension, I don't know what Intel views its Atom branding as being worth, but me personally, I'd rather have a random A7 or A9 ARM processor in my phone or tablet than an Atom as I don't see any benefit that this Atom will have over its counterparts. thumb.gif

EDIT: Now read you post MKHunt, and it does make Intel seem more competent in the mobile market. But I'd like to maintain that Atom has no value to me as a mobile brand. At least not yet. My experiences with Atom processors in Net-books were not nice and It will take a lot of effort from them to convince me of it new value. thumb.gif
Edited by pratesh - 3/20/13 at 6:56pm
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