I think its good advice. However Intel should already know this and be addressing these issues. For me Intel doesn't have any presence in the mobile market and anything branded Atom isn't a convincing buy. Segregation seems like the best policy. And for those who keep saying Intel can buy over ARM, sure they can, but I don't think it will happen and based on the size of both Organizations, there will be negative synergy as well as an over dominance of the computing market if it does occur.
Intel needs to invest in R&D and get a brand established that excels at having high performance, low power chips. It should strive to balance two aspects i.e. low power and high performance. As it stands currently, Atom is being crushed in both areas and I don't see this letting up. By extension, I don't know what Intel views its Atom branding as being worth, but me personally, I'd rather have a random A7 or A9 ARM processor in my phone or tablet than an Atom as I don't see any benefit that this Atom will have over its counterparts.
EDIT: Now read you post MKHunt, and it does make Intel seem more competent in the mobile market. But I'd like to maintain that Atom has no value to me as a mobile brand. At least not yet. My experiences with Atom processors in Net-books were not nice and It will take a lot of effort from them to convince me of it new value. Edited by pratesh - 3/20/13 at 6:56pm