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[ITW] Ad industry threatens Firefox users with more ads if Mozilla moves on tracking plans - Page 2

post #11 of 173
Yeah and I'll just keep Adblock on thanks. Makes the web a MUCH more enjoyable place. Honestly I look over at my colleagues browsing sometimes and just see ads everywhere, I understand people need to make money but there are better ways of doing it than ruining my free experience.

And if they start giving FF users crap I'll just change my useragent to Chrome's one and the problem is solved.
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post #12 of 173
Most of you probably do not run a website. Those third party cookies allow for tailored ads, and yes users click through them. This generates revenue for the site that they are on through whatever company they are using. This revenue often pays for servers, proxies, server administration, etc... Those sites need that revenue to even exist. Not being able to tailor those ads will harm those sites. Having fuffly bunny fun time game pop up on a tech site, while inherently funny, will not generate the ctr that is needed to sustain small independent sites. This change would mean having to go through, if even remotely feasible for a small site, and tailor packages to the users of the site. I am going to guess from the responses on the site lately, that most people here have no clue what that would even entail. So yes, the ad agency is trying to protect their revenue stream, but this also effects the owners of small time sites that rely on this targeted advertising to keep the site going.

Again this is another example of how OCN members can not see outside the scope of their small faction. Again to reiterate, you are the minority, users do click through those ads and they generate revenue for the site.
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post #13 of 173
This Jaffe guy needs to go fly a kite. His entire career appears to focus on being as intrusive as possible in the lives of others. Nobody has ever or will ever care about advertising.
Quote:
Originally Posted by Gnomepatrol View Post

Most of you probably do not run a website. Those third party cookies allow for tailored ads, and yes users click through them. This generates revenue for the site that they are on through whatever company they are using. This revenue often pays for servers, proxies, server administration, etc... Those sites need that revenue to even exist. Not being able to tailor those ads will harm those sites. Having fuffly bunny fun time game pop up on a tech site, while inherently funny, will not generate the ctr that is needed to sustain small independent sites. This change would mean having to go through, if even remotely feasible for a small site, and tailor packages to the users of the site. I am going to guess from the responses on the site lately, that most people here have no clue what that would even entail. So yes, the ad agency is trying to protect their revenue stream, but this also effects the owners of small time sites that rely on this targeted advertising to keep the site going.

Again this is another example of how OCN members can not see outside the scope of their small faction. Again to reiterate, you are the minority, users do click through those ads and they generate revenue for the site.
The lack of "positive responses" in this topic does not mean the community of OCN is ignorant to how advertising works. Maybe they should get creative and find new ways or methods to advertise instead of crying. Sure, we "may" be a minority as I don't doubt there are people stupid enough out there to click on advertisements, but I would also agree with what another user said in that a lot of ad clicks are probably accidental. If Mozilla, Microsoft, etc were to take a poll I wouldn't doubt no less than 80% would say piss off to advertisements.
Edited by Fossil - 3/25/13 at 8:52am
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post #14 of 173
Quote:
Originally Posted by TheBlindDeafMute View Post

What the idiots in the ad industry don't understand is that people only click the ads by mistake.

Oooh yes they do, there are plenty of intentional clicks, it's just you're from a tech-savvy/not stupid userbase who would never think of it. You're implying no-one clicks on an ad with the intention of buying anything. Google wouldn't be a 1/10th of what it is today if this wasn't the case. Advertising on the web is a multi-billion dollar industry, therefore it works.
post #15 of 173
Quote:
Originally Posted by SamTheJarvis View Post

Oooh yes they do, there are plenty of intentional clicks, it's just you're from a tech-savvy/not stupid userbase who would never think of it. You're implying no-one clicks on an ad with the intention of buying anything. Google wouldn't be a 1/10th of what it is today if this wasn't the case. Advertising on the web is a multi-billion dollar industry, therefore it works.
Thanks firefox, guess Ill close my websites that pay for themselves with advertising off.

This.

Guess ill check my Adsense reports for the drop in FF users, if it gets low enough ill see a dropoff in revenue.
post #16 of 173
Ironically, this is what I saw when I clicked on the link:
Screen Shot (Click to show)


I really need to install ad-block on this machine


After reading through the article I don't think the guy has an argument. He is basically saying that they should be free to track people online and present adverts to them at will, as this is in the best interest of the consumer and helps small businesses compete. It is almost as if he thinks we actually want to see adverts everywhere...

Franky I think I should be free to choose if I am tracked, and when (if at all) I see adverts.
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post #17 of 173
Quote:
Originally Posted by Gnomepatrol View Post

Most of you probably do not run a website. Those third party cookies allow for tailored ads, and yes users click through them. This generates revenue for the site that they are on through whatever company they are using. This revenue often pays for servers, proxies, server administration, etc... Those sites need that revenue to even exist. Not being able to tailor those ads will harm those sites. Having fuffly bunny fun time game pop up on a tech site, while inherently funny, will not generate the ctr that is needed to sustain small independent sites. This change would mean having to go through, if even remotely feasible for a small site, and tailor packages to the users of the site. I am going to guess from the responses on the site lately, that most people here have no clue what that would even entail. So yes, the ad agency is trying to protect their revenue stream, but this also effects the owners of small time sites that rely on this targeted advertising to keep the site going.

Again this is another example of how OCN members can not see outside the scope of their small faction. Again to reiterate, you are the minority, users do click through those ads and they generate revenue for the site.

Sorry but no.

I run a web site. Not only personal (which means I pay 100% of the costs out of pocket) but also for my company. Our company web site there is there to support and educate out customers, NOT to try to sell them anything other than our own products. Yes, we COULD add tracking cookies to see what they are clicking on, but we made the choice not to piss them off with cookies. The cost we pay for our web site is just one in a long series of costs of doing business. We don't have to sell advertising space to justify its existence.

So do me a favor and don't speak for all businesses and how cookies are important to a business. They are important for ADVERTISING businesses and maybe companies that have a massive diversity of programs, but they are NOT needed for many companies or personal web sites, and they CERTAINLY shouldn't be used without PERMISSION of the person browsing.
post #18 of 173
This has to be the most meaningless threat in history. Have these people not heard of AdBlock? You can't show me more ads when I see zero ads.
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post #19 of 173



whistle.gif
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post #20 of 173
I don't like most ads but they're necessary for almost all websites to run. How do you think OCN or or yout favorite tech site pays for it's servers, employers and so on, with ad revenue.

Using Adblock hurts the sites you browse, you use their bandwidth but give nothing in return, the truth is you don't even need to click on ads, a lot of them give revenue to the site simply by being loaded. I also often click on ads on my most visited websites to give then some support.

Now Youtube ads have become terrible, one ad at the start and one at the end of the video, which is especially anoying if you're watching a playlist in your couch/bed and need to get up to skip them, especially when some ads double or triple the sound volume.
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