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[ITW] Ad industry threatens Firefox users with more ads if Mozilla moves on tracking plans - Page 5

post #41 of 173
I've never agreed with the whole idea behind cookies. Forget looking at my history. Use your imagination. Do your job as a marketer. If it is a tech site...show tech related adds and people might click on them. I was rather annoyed when I looked at new house doors one time on one day and then I started see Lowes and Home Depot adds coming up all over the place (including OCN). Just because I do one Internet search for something doesn't mean my life revolves around it. Plus if I am actively searching for something I am not going to click on a add to find it. I am going to go Lowes website and search for it there. (though I will help OCN out and click a link from here to go to some websites...or at least I hope it helps. Not sure how they had their adds set up here.)
Edited by Vagrant Storm - 3/25/13 at 9:58am
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post #42 of 173
Quote:
Originally Posted by Vagrant Storm View Post

I've never agreed with the whole idea behind cookies. Forget looking at my history. Use your imagination. Do your job as a marketer. If it is a tech site...show tech related adds and people might click on them. I was rather annoyed when I looked at new house doors one time on one day and then I started see Lowes and Home Depot adds coming up all over the place (including OCN). Just because I do one Internet search for something doesn't mean my life revolves around it. Plus if I am actively searching for something I am not going to click on a add to find it. I am going to go Lowes website and search for it there. (though I will help OCN out and click a link from here to go to some websites...or at least I hope it helps. Not sure how they had their adds set up here.)

Target demographic is everything to marketers. Being a few years off on age or another variable can mean huge differences in conversion rates. Why do you think major sites have so many different tracking elements running? This information is far more valuable than I think most realize.
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post #43 of 173
Quote:
Originally Posted by Kaldari View Post

Target demographic is everything to marketers. Being a few years off on age or another variable can mean huge differences in conversion rates. Why do you think major sites have so many different tracking elements running? This information is far more valuable than I think most realize.

but cookies don't get you demographics...it could be an 80 year old man doing a one time search for Hello Kitty to find out what it was.

I guess I search for a lot of random stuff and I don't necessarily want to see adds for everything I search for...I would never be interested in clicking any of them or very few at least. So I guess from my particular point of view cookies seem counter productive. I just don't think my Internet usage is all that unique and there are likely many people like me.

How about all you on OCN? Do you think your cookies are typically a good representation of you as a consumer? I certainly do not think so.

On the other hand I am OK with adds being based off of my location. As that is a direct representation of my real life needs. I don't just wonder aimlessly around. I go places because I need to or want to. If they want to track my IP back to Rochester, MN or get gps info from my phone...feel free to put up adds that pertain to businesses in my area. I will most certainly make use of them at some point.
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post #44 of 173
I disable ad-block on the sites I find most valuable. I would allow ads on Youtube if they didn't screw up the entire experience.

If the Ad industry wants people not to block stuff they need to get their act together and stop ruining the internet.
post #45 of 173
Quote:
Originally Posted by Gnomepatrol View Post

Most of you probably do not run a website. Those third party cookies allow for tailored ads, and yes users click through them. This generates revenue for the site that they are on through whatever company they are using. This revenue often pays for servers, proxies, server administration, etc... Those sites need that revenue to even exist. Not being able to tailor those ads will harm those sites. Having fuffly bunny fun time game pop up on a tech site, while inherently funny, will not generate the ctr that is needed to sustain small independent sites. This change would mean having to go through, if even remotely feasible for a small site, and tailor packages to the users of the site. I am going to guess from the responses on the site lately, that most people here have no clue what that would even entail. So yes, the ad agency is trying to protect their revenue stream, but this also effects the owners of small time sites that rely on this targeted advertising to keep the site going.

Again this is another example of how OCN members can not see outside the scope of their small faction. Again to reiterate, you are the minority, users do click through those ads and they generate revenue for the site.

I run ads on my websites, and I block all ads. I pay for my websites out of my pocket because I want them to be online. I do not expect that I can run ads, bombard users with crappy content in order to pay for MY website that I want online AND get paid. GEtting paid is something that happens that is nice, but not expected.
Edited by Rubers - 3/25/13 at 10:43am
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post #46 of 173
Quote:
Originally Posted by 47 Knucklehead View Post

Sorry but no.

I run a web site. Not only personal (which means I pay 100% of the costs out of pocket) but also for my company. Our company web site there is there to support and educate out customers, NOT to try to sell them anything other than our own products. Yes, we COULD add tracking cookies to see what they are clicking on, but we made the choice not to piss them off with cookies. The cost we pay for our web site is just one in a long series of costs of doing business. We don't have to sell advertising space to justify its existence.

So do me a favor and don't speak for all businesses and how cookies are important to a business. They are important for ADVERTISING businesses and maybe companies that have a massive diversity of programs, but they are NOT needed for many companies or personal web sites, and they CERTAINLY shouldn't be used without PERMISSION of the person browsing.

My company uses GA (tracking cookies) but not for advertising, it's to figure out what the user is doing, then alter the site accordingly to make those actions easier for them. Cookies don't piss of people, cookies make the web a more accessible, streamlined, and understandable place.

Cookies= okay... ads = not okay.
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post #47 of 173
Quote:
Originally Posted by pcguru000 View Post

My company uses GA (tracking cookies) but not for advertising, it's to figure out what the user is doing, then alter the site accordingly to make those actions easier for them. Cookies don't piss of people, cookies make the web a more accessible, streamlined, and understandable place.

Cookies= okay... ads = not okay.

But that would be first party cookies, ones that belong to the site you are visiting.

This is talking about blocking third party cookies, ones from another site which are deployed on the site you are visiting, typically used by advertisers.
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post #48 of 173
Quote:
Originally Posted by GingerJohn View Post

But that would be first party cookies, ones that belong to the site you are visiting.

This is talking about blocking third party cookies, ones from another site which are deployed on the site you are visiting, typically used by advertisers.

Exactly.

And as I mentioned, cookies used to help navigate your site SHOULD be made optional and the user made aware of them.
post #49 of 173
Quote:
Originally Posted by 47 Knucklehead View Post

And as I mentioned, cookies used to help navigate your site SHOULD be made optional and the user made aware of them.

Under EU regulations any site hosted in Europe is required to make users aware of the use of cookies.

They are allowed to use "implied consent", which means that all a site needs is a little text box saying something like "we use cookies, by using this site you agree to allow us to".

Here is an example:
Pic (Click to show)

Is that the kind of thing you are thinking of?
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post #50 of 173
lame ad companies lol
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