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[ARS] SimCity’s first post-release DLC is… a Nissan ad? - Page 7

post #61 of 212
The issue isn't whether the DLC's free/not free. It's that they are trying to bring in 3rd-party advertising. The industry has already attempted this in the past and it appears to be very ineffective: http://dl.acm.org/citation.cfm?id=2071492 (only 35% of all players were able to recall the advertisements displayed in game.

Also, EA must consider the demographics to which it's trying to employ this marketing strategy. For all we know, it might be wasting precious resource designing in-game advertisements for a demographic that doesn't respond to them at all.
post #62 of 212
Quote:
Originally Posted by OfficerMac View Post

Subsidizing the subsidized car. Sounds like a great plan. Ii heard the next DLC pack provides free phones, food stamps, and welfare to the lazy sims and makes the wealthy sims pay for it; I can't wait.

Please tell me you aren't serious.
post #63 of 212
Quote:
Originally Posted by M1sT3rM4n View Post

The issue isn't whether the DLC's free/not free. It's that they are trying to bring in 3rd-party advertising. The industry has already attempted this in the past and it appears to be very ineffective: http://dl.acm.org/citation.cfm?id=2071492 (only 35% of all players were able to recall the advertisements displayed in game.

Also, EA must consider the demographics to which it's trying to employ this marketing strategy. For all we know, it might be wasting precious resource designing in-game advertisements for a demographic that doesn't respond to them at all.

The actual issue is whether completely optional, free content is an issue at all.

As for the demographic argument, if you've played the game at all you'd know that this game is huge on resource use and the effects it has on your city. Adding an electric car charging station simply goes along with their existing tone/message.
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post #64 of 212
Quote:
Originally Posted by M1sT3rM4n View Post

The issue isn't whether the DLC's free/not free. It's that they are trying to bring in 3rd-party advertising. The industry has already attempted this in the past and it appears to be very ineffective: http://dl.acm.org/citation.cfm?id=2071492 (only 35% of all players were able to recall the advertisements displayed in game.

Also, EA must consider the demographics to which it's trying to employ this marketing strategy. For all we know, it might be wasting precious resource designing in-game advertisements for a demographic that doesn't respond to them at all.
Precious resources? Nissan is paying for those.

As for being ineffective, it was found ineffective in racing games due to the environment being secondary and you didn't pay attention to it without ads, so putting ads in already ignored space was a bad idea.

Honestly, in-game advertising should have started a decade ago when we still had loading screens that lasted long enough to read what was put on them. In-game advertising is not something you should logically oppose unless it's obtrusive to the point of affecting the gameplay. Yes, I wouldn't want to see a Avengers 2 poster in Bioshock Infinite, but if they've got actual commercials playing over the audio in Madden when you're selecting plays, I'd actually improve the realism of the experience. Games that are supposed to be in the real world can only benefit from in-game advertising.

If they're going to advertise, they better make games cheaper! Well, no. Advertising is an alternative and/or supplement to MTs/DLCs/FTP that are aimed at upping the average price-per-player since it is believed simply upping the average title to a $70 price tag would lose too many sales. This increasing of the average price-per-player is something the industry has wanted for a long time. Inflation since the start of $60 games with the most recent console generation has $70 today equal in buying power to $60 in 2005, it's not some kind of evil.
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post #65 of 212
does it affect pollution levels?
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post #66 of 212
EA at it's finest.
post #67 of 212
Quote:
Originally Posted by .:hybrid:. View Post


I don't think anyone is buying SimCity just for the Nissan DLC? Not sure what point is trying to be made...
 

I never said people are going to do that. But the people who bought Sim City are going to get the DLC they pretty much paid for an advert.

Quote:
Originally Posted by lacrossewacker View Post

does it affect pollution levels?

 

If they did it properly, no. The Nissan Leaf is all electric.


 
    
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post #68 of 212
Quote:
Originally Posted by andrews2547 View Post

Quote:
Originally Posted by .:hybrid:. View Post

I don't think anyone is buying SimCity just for the Nissan DLC? Not sure what point is trying to be made...

I never said people are going to do that. But the people who bought Sim City are going to get the DLC they pretty much paid for an advert.
Quote:
Originally Posted by lacrossewacker View Post

does it affect pollution levels?

If they did it properly, no. The Nissan Leaf is all electric.

Actually I was mistaken nevermind... the MPG figure is actually MPGe.
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post #69 of 212
My main question is why didn't they include it into the game on launch??? I doubt they just finished it.

More of a strategy cut the game in 1000 pieces and then oooh look guys we are giving you free stuff see how nice we are.
    
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post #70 of 212
Quote:
Originally Posted by Stuuut View Post

My main question is why didn't they include it into the game on launch??? I doubt they just finished it.

More of a strategy cut the game in 1000 pieces and then oooh look guys we are giving you free stuff see how nice we are.

Absolutely this.
 
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