I'd like to direct your attention to a topic about button click latency: http://www.overclock.net/t/1411332/mouse-button-lag-comparison
Details like this are important to people who play competitive games where every millisecond counts.
While I'm well aware that some of the gimmicky stuff can help with your sales, you'd be surprised at how many people don't care about gimmicks
at all and just want a well functioning mouse.
And in general I'd like mouse manufacturers to get the objective
aspects right first (accurate sensor, good buttons and scroll wheel...) and then just release different form factors with more/less buttons etc. Do the gimmicky stuff if it helps your sales, but also do the stuff for "hardcore" users.
I haven't used it myself, but something like the Alcor seems like a step in the right direction. Decent shape, light weight, decent sensor.. don't know about click latency, hopefully it's not too high. I'm looking forward to it being released with the 3310 sensor, if the rumors are true.
Some say the sensor position is too forward, though. It's something to consider.