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[escapist] SimCity's Toothpaste Partnership - Page 3

post #21 of 42
Quote:
Originally Posted by -Apocalypse- View Post

Quote:
Originally Posted by Stealth Pyros View Post

They're doing kind of what they did with BF3 and the Dr. Pepper codes; cool way to promote your product (giving away codes that grant your customers content for a popular great game). I remember reading that Dr. Pepper did see a big boost in sales from that. Regardless of how temporary it is, it's a boost.
But Dr. Pepper is something you can easily (unwisely) increase your use of. I don't think people are suddenly going to brush their teeth 5+ times a day to have reason to buy more toothpaste.

From how I'm reading this you only need 1 code to get all 5 unlocks though. I'd argue that even if you had to buy 5, many people (myself included) typically buy more than one tube of toothpaste at a time to begin with.
Quote:
I suppose I should explain. Gamers in the U.S. who purchase a specially-marked Crest or Oral B product will receive a code for the SimCity "Attractions Set," a a collection of five in-game tourist destinations: the Giant Garden Gnome, Dolly the Dinosaur, Llarry the Llama, MaxisMan Statue and the World's Largest Ball of Twine
Read more at http://www.escapistmagazine.com/news/view/123309-SimCitys-Toothpaste-Partnership-Gets-Off-to-a-Sparkling-Start#Wt4y64EULGhIpGXM.99
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post #22 of 42
This may seem odd at first, but it's EA. If something can make them money, they'll do it. It's kind of interesting to see this YOLO mentality in a business.
Quote:
Originally Posted by -Apocalypse- View Post

But Dr. Pepper is something you can easily (unwisely) increase your use of. I don't think people are suddenly going to brush their teeth 5+ times a day to have reason to buy more toothpaste.

I'm sure one can find a use for large quantities of tooth paste.
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post #23 of 42
hahaha, maybe I should call my mom up and tell her to look for the toothpaste with the game code while shopping today.. biggrin.gif
post #24 of 42
Interesting. Odd marketing, but most people do brush, so if you're in the toothpaste aisle may want to pick up the Crest brand to get those collectables. Unless you really like your toothpaste and cant be separated from Colgate or something. Why not. I'm just kinda brain storming, what next? Soap, toilet paper? Let the jokes begin! biggrin.gif
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post #25 of 42
Quote:
Originally Posted by Stealth Pyros View Post

They're doing kind of what they did with BF3 and the Dr. Pepper codes; cool way to promote your product (giving away codes that grant your customers content for a popular great game). I remember reading that Dr. Pepper did see a big boost in sales from that. Regardless of how temporary it is, it's a boost.
Quote:
Originally Posted by Stealth Pyros View Post

From how I'm reading this you only need 1 code to get all 5 unlocks though. I'd argue that even if you had to buy 5, many people (myself included) typically buy more than one tube of toothpaste at a time to begin with.

Right on queue. thumb.gif
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post #26 of 42
Quote:
Originally Posted by Vonnis View Post

This may seem odd at first, but it's EA. If something can make them money, they'll do it. It's kind of interesting to see this YOLO mentality in a business.
In this case it certainly doesn't hurt EA. I'm trying to figure out why Oral B did this though.
Quote:
Originally Posted by Stealth Pyros View Post

From how I'm reading this you only need 1 code to get all 5 unlocks though. I'd argue that even if you had to buy 5, many people (myself included) typically buy more than one tube of toothpaste at a time to begin with.
Maybe so, but the rate at which you buy toothpaste is rather constant. If you buy twice as much as someone else, you'll buy it less frequently. Soft drink promotions get you to drink more so that you can buy more to get more codes. I don't think anyone is going to double up on the amount of toothpaste they use to buy more. Maybe it's just because I haven't used anything other than Crest toothpaste in a decade, but I just don't see this being all that effective. I'd choose the box with the game code over the one without, but I wouldn't change products to do so.
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post #27 of 42
Cavities and yellow teeth are better than SimCity 2013.

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post #28 of 42
What do i have to buy, to get that 2.0 patch finally?
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post #29 of 42
For the medical buildings in Simcity, can you even build a dentist office?
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post #30 of 42
Quote:
Originally Posted by LocutusH View Post

What do i have to buy, to get that 2.0 patch finally?

Heres some current news on that: http://forum.ea.com/eaforum/posts/list/9437292.page
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