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So...why hasn't Asus started making custom AIO's? - Page 2

post #11 of 15
They have one on their ARES card, right?
post #12 of 15
Quote:
Originally Posted by Bravoexo View Post

They have one on their ARES card, right?

yep
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I is bad@naming
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Up and running!!
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Intel 4930k Asus Rampage IV Black edition Powercolor 7870 PCS+ Sapphire 7950 
RAMHard DriveHard DriveHard Drive
16gb 2133mhz G.Skill Sniper  Kingston SSD Western Digital R4 Seagate Barracuda 
CoolingCoolingCoolingOS
EK Supremacy acetyl/Nickel XSPC EX240 Phobya DC-12 400 Windows 7 
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Asus 23.5" Corsair K70 Antec True Power Quattro 850w Coolermaster Storm Trooper 
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post #13 of 15
they used to make air cooler and they never took off , i guess they don't want to see corsair or antec making mobo and video cards so they stay in their buisness.
to avoid making a huge flop like all the hardware brand trying to make mouse and keyboard, thinking they are logitech suddently.
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post #14 of 15
I think the market is already saturated with AIO coolers as it is, with many companies rebranding the same Asetek coolers. It'll be hard to differentiate themselves from the competition when the only difference is fickle brand loyalty and branding. Completely designing a new AIO from ground-up will cost a lot of R&D and time to make sure they are reliable and won't leak, so I'm not sure investors would be happy at spending millions of dollars on some unproven product in an entirely new market segment. There's too much risk. Swiftech already has the experience and designs needed so all they did was a minor adaptation of their current designs.
post #15 of 15
I think they're more interested in staking a bigger portion of the HiFi/Audiophile market first before venturing into... water cooling. Granted, ASUS is quite massive and have the resources to fund several different platforms at once, and if they so wished they could theoretically expand into any field they want to (at least related to electronics/computers in same way)...

You never know a few years down the line in this business.
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