Although I wouldn't consider myself rich in the least, I am successful in my business. Only owned it for about 3 years now and I already have the majority of contracts for my area.
I build systems for next to nothing, because they will call me for tech support, or refer other customers my way. Its simple marketing strategy. Opening a second location beginning of next year too.
The point people are trying to make, is he just could have done better for himself is all. Alienware massively overcharged can't argue that.