Originally Posted by KsnNwk
Your post was to long, so I only quote your name.
There is so many reason as why GTX 780 should cost 599$ as there as many reason why it should cost 700$.
All of these were posted on this thread countless times (that's why it has over 100 sides), so I don't want necessary waste my time and repeat them.
But 1 of these was that every x80 was around 15%-30% increase from last x80, and the price was always the same, and this time it's the same.
The GTX 780 gives around 20%-30% increase over the GTX 680, so I don't see a reason why it should cost more than any other version of the x80.
But then again, the N_V doesn't have a competition for it's GTX 7xx series.
But yet again, the GTX 7xx series is just rebrand of 6xx seires, except the 780.
It would cost 700$, because it has only around 5% difference from Titan.
But when it would cost only 500$-600$, it would sell like crazy...
and so on and on and on....
I heard many strong arguments from both sides (even when I was on the 700$ side, after I heard some arguments, I wesn't so sure myself).
We will see the pricing in less than 24h from now on.
The thing is, why price the GTX780 at $500? There is no reason for NVIDIA to do it. At this moment, we have the following price brackets.
$450 - GTX680 and 7970GE
$350 - GTX670 and 7950
AMD is winning in both camps... yet NVIDIA keeps the price-scheme and, even more so, AMD is offering a fantastic bundle. At $450 you not only get the best single-gpu solution (sans Titan, but let's not account for it now), you ALSO get some fantastic games with your buy. And even though the performance AND the bundle... NVIDIA sits at the same price... and its always been the same.
So, if we accept the trend that NVIDIA will offer the same performance for more money, and accepting that AMD has nothing to counter this argument (sans lowering prices or offering more agressive bundles)...
Would NVIDIA price its GTX770 at below $450? NVIDIA won't price its 7970GE competing product below its competition. They have never done it: not even when the competition were outperforming them, not even when they were out-bundling them... why should they do it now? The minimum price we should expect for the 770, provided the 7970 GE doesn't change its price (I bet they don't have much margin with the bundle they offer)... is, at a minimum, $450.
At the same time, the minimum for the 780 to make any sense on top of that $450 770, is to be $650 (and my bet is $700 MSRP, although resellers might be inclined to move that price). 50% more ram and 20% more performance in games, and mooore performance in compute for... 40% more price. Sounds about what should be, or even on the cheap side of the things (hey, I'm talking cheap compared to what the market looks like, as my budget is more inclined to get a 7950, since once you factor the bundle its a STEAL, specially since we can get those 7950 for 250€ in Spain... and the GTX670 is like 80-10€ more expensive, and includes no games, a no-brainer to me)
I don't know, this is what my logic tells me. It will be kinda like the G80 situation (GTX 640mb overperforming the more expensive AMD counterpart) with a catch: the AMD product is already on the market, meaning that NVIDIA doesn't have to speculate.
At the end, its very different when you are first, or you are second. And its also different when you are already on top, or you aren't. NVIDIA knows his opponent cards, and isn't doing bad at all. No need to drop the margin per card when you are ahead.