Originally Posted by prava
Titan is a boutique product. It's there for the blink, image and status it grants. That's the reason it doesn't even have a code after GTX, and that is the very same reason a GTX780 won't cost $499 or anything close to it.But hey, let's imagine that a GTX780 will cost $499. This is what happens:
-Titan sells will automatically go to the toilet. Who would pay 2x the money, to get the same chip with just 20% more performance? Some would, but a lot less than they did. People with business/compute needs wouldn't, for instance. Also, everybody that bought a Titan will feel terribly insulted, and you don't want to piss your highest payers off.
-GTX770. Would you buy it for $399? No, you wouldn't. Why? The GTX780 will offer 50% more vram, and will perform probably in the neighborhood or 15-20% more. So, for a 25% price increase, you get a 15-20% performance increse AND 50% more vram. That seems too good to be truth, since scaling is NEVER linear.
-So, what would the price be for the GTX770? To make any sense at all, if would have to be below $349. At that price point, you are into the GTX660 Ti territory... and you have plunged through half your market-segment.
So, all in all, a GTX780 won't cost $499. It simply can't unless NVIDIA wants to drop all their prices by 20-30%, which they won't do.Now, lets imagine a different sceneario: GTX780 will cost $599.
-Titan sells go to the toilet, almost the same as before.
-GTX770 would have to be priced at no more than $450 and, even at that price point, the performance increase to the GTX780 will be almost linear, because you not only will get a better chip, with more bandwidth and performance, you also get 50% more ram. Still, lets accept $450 for the GTX770.
-The GTX760 Ti... what do we do? Price it at $350? $300? You will kill everything below it, and there is no refresh for it.
All in all, from all the scenarios, the only one that makes any sense, considering the only one moving positions is NVIDIA (if they needed to drop the prices they wouldn't need another series), is to price GTX780 at or above $699. This way, you still make the Titan not that stupid to buy, since it gives you double the ram and some more performance, and you can price the GTX770 without killing everything nor being a stupid decision.
At the end of the day, this ain't even a refresh, but a rebadge. Unless all the rumors are fake, we are getting the GK104 and the GK110 with some simple tweaks on them, nothing too fancy, and nothing that requires such a "crash" into the prices.
PS: your comment stating the GTXx80 is true... but this will be the first time EVER that the next GTXx80 will be outperformed on day one by an existing single-gpu card from the same company. None of the other x80 NVIDIA cards were ever in that situation, none, which makes precisely this situation a unique one.
PSS: the way I see it, NVIDIA doesn't like that the 7970 and 7950 are directly competing to their GTX680 and GTX670, and wants to remedy such situation. So, in order to stabilize the market and counter the bundles and whatnot, they are releasing just a rehash to keep the GTXx80 and the x70 above the 7970 and 7950 respectively. Because they don't need a new chip to do so, they will simply boost frequencies and keep, more or less, the same price/peformance the older products had (GTX680's price will be inherited by the GTX770, and so on), and they will put the GTX780 as untouchable by AMD no matter what they try, whilst keeping the Titan as their "boutique" product.