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post #11 of 169
Quote:
Originally Posted by kael13 View Post

I hope this works out for them. a) we need more competition across the market and b) I imagine significant investment has gone into poaching these guys.

I'm calling it that they're going to design and release some form of mobile chip to combat the NVIDIA Tegra and Apple's SoCs

It is kind of catch 22...the mobile market is where the money is, but at the same time I don't think they want to spread their resources across too many projects.

I am very certain we will be seeing top end mobile stuff from AMD very soon though, but something will have to give.
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post #12 of 169
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Originally Posted by Thereoncewasamaninparis View Post

Oh goody, they got a marketing guy, now they're back in business!!!!

Didn't an engineer who left after Bulldozer put out an email about how AMDs problem was that they put more effort into marketing their cpus instead of actually building them?
IMO the fact that a highly regarded marketing person decided to make a career change and go to AMD is significant. What actually were the reason's behind this we may never know, Remind you one person does not make a company successful, but this does say a lot to those who have been saying that AMD is not a company that can compete and will be on its way out. Obviously this person who has some insight to where the industry is heading, believe's that AMD will be the company that he can personally improve his career.
post #13 of 169
Quote:
Originally Posted by Slaughterem View Post

IMO the fact that a highly regarded marketing person decided to make a career change and go to AMD is significant. What actually were the reason's behind this we may never know, Remind you one person does not make a company successful, but this does say a lot to those who have been saying that AMD is not a company that can compete and will be on its way out. Obviously this person who has some insight to where the industry is heading, believe's that AMD will be the company that he can personally improve his career.

Money?
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post #14 of 169
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Originally Posted by Peanuts4 View Post

Recent history of crappy CEO's does not help things. Hopefully they don't overpay a bunch of fancy pants industry players who run the company into the ground.

From mistakes you learn and understand. Over time you get better to avoid this mistake.
But this is AMD we are talking about and nothing of this sort will ever happen.
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post #15 of 169
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Originally Posted by thepoopscooper View Post

and for their CPU, i hope their IPC and power consumption can improve and put them on par with Intel.

I don't see that happening in the near future, but it would be nice as competition is always good for the consumer.
post #16 of 169
Quote:
Originally Posted by Vagrant Storm View Post

It is kind of catch 22...the mobile market is where the money is, but at the same time I don't think they want to spread their resources across too many projects.

I am very certain we will be seeing top end mobile stuff from AMD very soon though, but something will have to give.

Yes mobility is the future for current chip makers however AMD is significantly behind intel close to about 3 years. This isn't fanboism here but getting things straight for those that purely think architectural improvement will simply break the mold of intel's dominance.

Intel is currently able to bring 14nm with a year's timeframe whereas AMD has no foundry of it's own nor does their supplier, TSMC, have the ability to compete with intel's foundries. TSMC would require at least another 3 years with their current progress to bring 14nm to AMD but still has not found an answer to intel's tri-gate technology. Tri-gate delivers significant improvement to power consumption which for intel has been the bane of it's mobile offerings. Intel's new atom processor for example is the beginning example of tri-gate processors yielding dominating performance per watt.

ARM processors remain only dominant in the mobile market because Intel's offerings at the time could not provide the necessary battery life for mobile components. This dominance will slowly deteriorate within the years without any significant breakthrough in fabrication.
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post #17 of 169
Quote:
Originally Posted by Slaughterem View Post

IMO the fact that a highly regarded marketing person decided to make a career change and go to AMD is significant. What actually were the reason's behind this we may never know, Remind you one person does not make a company successful, but this does say a lot to those who have been saying that AMD is not a company that can compete and will be on its way out. Obviously this person who has some insight to where the industry is heading, believe's that AMD will be the company that he can personally improve his career.

You do realize that by doing this, you (assuming you were the person in the position of significance) burn a lot of bridges along the way...

The tech industry is incredibly small. You don't make a major move to a directly competing company without a huge pay raise, and even that is not guaranteed considering AMD's dire financial numbers.

-alex

P.S. "... AMD will be the company that he can personally improve his career." is correct, assuming AMD is around long enough to pay your salary according to your career goals.
post #18 of 169
AMD has always had bad marketing despite having rather good products. This will hopefully be a huge step up in competing with nvidia and intel.
I cant wait to see AMD back on their feet within the upcoming months, theyve already made huge steps to correct their mistakes in such a short period of time.
post #19 of 169
Quote:
Originally Posted by s-x View Post

AMD has always had bad marketing despite having rather good products. This will hopefully be a huge step up in competing with nvidia and intel.
I cant wait to see AMD back on their feet within the upcoming months, theyve already made huge steps to correct their mistakes in such a short period of time.

Where exactly do they have bad marketing? There isn't anything to market when the competitors are simply outperforming. A good commercial or ad isn't sway the market in it's favor.
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post #20 of 169
Quote:
Originally Posted by Arkuatic View Post

Where exactly do they have bad marketing? There isn't anything to market when the competitors are simply outperforming. A good commercial or ad isn't sway the market in it's favor.

Actually, their marketing is pretty bad from a program promotion and execution perspective... because they were (literally) throwing money at programs.

I can't go into too many details but there's a reason why NVIDIA's fanboy population is much much greater than AMD, and a lot of it is just careful marketing programs executed at high levels down to the people you see at events.

Take NVIDIA Shield, for example: who cares if you want it or not, there's a huge amount of demand and it's all generated by careful marketing. The fact that NVIDIA has money to have a major presence at PAX East 2013 while AMD had zero dollar to spend for the same event, tells you everything you need to know about how upside down the two companies' respective marketing budgets/plans are.

And this isn't isolated. AMD's been spending a lot less dollar per GPU sold in the channel (in context of board partners), for quite some time. Game bundles benefit no one in the long run because you're not growing your business once the bundles dry up.

-alex
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