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[anandtech] AMD Continues Assembling Dream Team: Sean Pelletier from NVIDIA Tech Marketing to Join - Page 5

post #41 of 169
Quote:
Originally Posted by Arkuatic View Post

Go into a random retail store and ask random customers why they went with intel. See how many of them got it from a commercial they saw on TV. IIRC the last intel commercial I saw was 3 years ago.

If you've worked retail, you'll understand that customers will ask the associate to compare which is better, and assuming the associate is competent they'll lay down the facts and that has nothing to do with advertisement.

Back in 2006 AMD was outpacing intel and you'd hear of them as much if not more on the web, now it's the opposite. You have more favoritism towards the winning competitor because there is something to brag about, not so much for an underdog.

Really? I've seen an Intel commercial in the last year. Not to mention every commercial you see for a laptop/ultrabook whatever they're calling them these days ALWAYS has an advert stating it's using/has Intel in it in some way/shape/form.
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post #42 of 169
Quote:
Originally Posted by KyadCK View Post

Obviously you have zero idea whatsoever who advertizing targets...

Seriously, how much real-world experience talking to non-tech people do you have? As one of those Resident/Family tech guys, I can tell you, all anyone asks for is Intel. They'll get AMD if I push for it, but the response is "What's that?" and I have to tell them that for what they want, it'll be better/cheaper/whatever. Sometimes they still push for Intel anyway, because it's all they know, and they'd feel better that way.

Do not underestimate the power of advertizing. Do not underestimate the people who listen to it. Do not overestimate the local tech's ability to educate.

I've worked retail(microcenter) long enough to have both customer base and the ignorant ones generally base it off a friend or "tech guy's" referral. Those who have an idea of what they're doing generally have enough research from the internet to get a deciding factor, NOT from a TV ad.

Don't think I am coming from a position where I have ZERO experience talking to non-tech or even "techy" people. In retail I've dealt with thousands to know what I am saying.
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post #43 of 169
Quote:
Originally Posted by ghostrider85 View Post

really? moar cores still?
Only debilitating ignorance and extreme brand favoritism could make you say you don't want more cores.
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post #44 of 169
Quote:
Originally Posted by S.M. View Post

Only debilitating ignorance and extreme brand favoritism could make you say you don't want more cores.

i want powerful cores, not a bunch of weak cores.
post #45 of 169
Quote:
Originally Posted by Arkuatic View Post

I've worked retail(microcenter) long enough to have both customer base and the ignorant ones generally base it off a friend or "tech guy's" referral. Those who have an idea of what they're doing generally have enough research from the internet to get a deciding factor, NOT from a TV ad.

Don't think I am coming from a position where I have ZERO experience talking to non-tech or even "techy" people. In retail I've dealt with thousands to know what I am saying.

I have a guy at my job that told me, I prefer MAC because they have the best graphic cards. wth.gif And no matter what I told him, he was convince that MAC was better.

I also shopped for a friend laptop and when we were looking at some at best buys and when we came accross an AMD laptop, it was out of question because he didn't knew enough about AMD.

And yes TV ads, news paper ads, road ads, city ads, all of them influence the customers. I don't remember seing an AMD TV ad.
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post #46 of 169
Quote:
Originally Posted by KaRLiToS View Post



And yes TV ads, news paper ads, road ads, city ads, all of them influence the customers. I don't remember seing an AMD TV ad.


To prove thje marketing point a bit further, If I asked someone what the intel theme sound on their commercials is, I'm willing to say that a few of them will probably know the tune. Now ask the same question but for AMD. I'll admit that I dont even know that AMD even has a theme or not. That's how much out of the market they are.
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post #47 of 169
Quote:
Originally Posted by Arkuatic View Post

Quote:
Originally Posted by KyadCK View Post

Obviously you have zero idea whatsoever who advertizing targets...

Seriously, how much real-world experience talking to non-tech people do you have? As one of those Resident/Family tech guys, I can tell you, all anyone asks for is Intel. They'll get AMD if I push for it, but the response is "What's that?" and I have to tell them that for what they want, it'll be better/cheaper/whatever. Sometimes they still push for Intel anyway, because it's all they know, and they'd feel better that way.

Do not underestimate the power of advertizing. Do not underestimate the people who listen to it. Do not overestimate the local tech's ability to educate.

I've worked retail(microcenter) long enough to have both customer base and the ignorant ones generally base it off a friend or "tech guy's" referral. Those who have an idea of what they're doing generally have enough research from the internet to get a deciding factor, NOT from a TV ad.

Don't think I am coming from a position where I have ZERO experience talking to non-tech or even "techy" people. In retail I've dealt with thousands to know what I am saying.

You work at the number one walk-in computer tech store in america practically designed around people who do know what they want, and you think you have any idea what the average user wants? No "average user" even knows about your store...

Also, do you honestly expect me to believe you ask everyone WHY they chose Intel? Really? The fact they chose it does not tell you anything about why, and anyone who did truly look it up online is not an average user to begin with.

You have been gunned down by every single person who responded to you, and even those that were just reinforcing us. Everyone else knows that advertising works on the average user. Seriously, just give it up and concede. The simple fact that people continue to advertise at all is proof enough that you're wrong, companies don't spend millions of dollars on something that doesn't work.
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post #48 of 169
Oh, and stuff like this helps Intel without much cost: http://gizmodo.com/now-is-a-horrible-time-to-buy-a-laptop-496028699

No mentions of Richland APU. Big promotion material for Haswell, nothing else.


EDIT: You know that link to the Asus laptop I posted a page back? One of PCWorld's 2012 articles said it was a great buy, for $1,400, which was its original price...
post #49 of 169
Quote:
Originally Posted by Dudewitbow View Post

To prove thje marketing point a bit further, If I asked someone what the intel theme sound on their commercials is, I'm willing to say that a few of them will probably know the tune. Now ask the same question but for AMD. I'll admit that I dont even know that AMD even has a theme or not. That's how much out of the market they are.

Misunderstanding the use of proof if you're going to provide a hypothetical situation and as far as I can google, there doesn't seem to be an AMD theme so I would assume your theory to be right.
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post #50 of 169
Quote:
Originally Posted by KyadCK View Post

You work at the number one walk-in computer tech store in america practically designed around people who do know what they want, and you think you have any idea what the average user wants? No "average user" even knows about your store...

Also, do you honestly expect me to believe you ask everyone WHY they chose Intel? Really? The fact they chose it does not tell you anything about why, and anyone who did truly look it up online is not an average user to begin with.

You have been gunned down by every single person who responded to you, and even those that were just reinforcing us. Everyone else knows that advertising works on the average user. Seriously, just give it up and concede. The simple fact that people continue to advertise at all is proof enough that you're wrong, companies don't spend millions of dollars on something that doesn't work.

Nowhere have I said I've asked every customer that comes my way intel. I merely proposed an experiment for you to prove YOUR assumption. Good job pinpointing Microcenter as the number 1 walk in computer tech store as the number of customers we get know nearly nothing about computers. Microcenter would be part time heaven if at least half the customers we receive knew exactly what they wanted, but they don't therefore they ask the associates on their opinion on what to choose. You continue to attack me on the premise of what I didn't say "advertisement does nothing." I originally said that AMD can't simply make up the lack of their product with simply marketing.

To A Bad Day: I stated review articles and what not are what generates more of an influence than TV/banner ads.
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