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[anandtech] AMD Continues Assembling Dream Team: Sean Pelletier from NVIDIA Tech Marketing to Join - Page 7

post #61 of 169
Quote:
Originally Posted by Mad Pistol View Post

To the normal user, though, we should try a test. Get an AMD A10-4600 and an i7-3630qm, put a 256GB SSD on each, put them in identical casings with no markings to tell which one is faster or what it has in there, and then let Joe Facebook User spend a few hours with each.

Do you want to know which one he will pick as the best PC? Flip a coin... it will be that close. wink.gif

However, if you put an intel sticker on the A10-4600 system,. and an AMD sticker on the system with an i7-3630qm, the A10-4600 system will win 90% of the time simply because people recognize the intel sticker... even though the A10-4600 is the inferior product.

Marketing is a powerful tool in the world of electronics. Just ask Apple and Samsung. thumb.gif
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post #62 of 169
I think it has much less to do with pure advertising than people actually are saying here.

When I look at the laptops people carry in my old school etc. I do see some AMD based systems as well. The thing is though, at least in my experience, there are about as much those systems compared to intel ones as there are on store shelves. I really think this advertising advantage is actually more of a company relations advantage.

OEMs aren't making enough good quality AMD laptops for the customers to get their hands on a great number of them. Sure there's some, but not in the numbers that there are intel based systems.

For example there need to be much more AMD based 'ultrabook' (intel term but still) versions. I bought an ultrabook 8 months or so ago. Did I have any AMD based options that I was even able to consider? No, not a single one.
 
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post #63 of 169
Instead of "AMD gaming evolved" logo on games I rather see them actually involved in making drivers for these new games at release. If you don't like playing games the first week they come out then buy AMD GPU's preferable a pair for crossfire.
 
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post #64 of 169
Quote:
Originally Posted by KyadCK View Post

The Wii has an ATI logo on it. From Google:


But that's not exactly much.

So did the Gamecube I think, though I am unable to find mine to confirm. tongue.gif
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post #65 of 169
Quote:
Originally Posted by M3TAl View Post

Quote:
Originally Posted by KyadCK View Post

The Wii has an ATI logo on it. From Google:


But that's not exactly much.

So did the Gamecube I think, though I am unable to find mine to confirm. tongue.gif

Eh, probably. But it would be nice if all consoles were labeled with what is inside, in addition to all the "HDMI, Dolby, OtherRandomThingMostPeopleDon'tKnow" logos.
Quote:
Originally Posted by UNOE View Post

Instead of "AMD gaming evolved" logo on games I rather see them actually involved in making drivers for these new games at release. If you don't like playing games the first week they come out then buy AMD GPU's preferable a pair for crossfire.

^ Implying that the two departments even talk, let alone work on the same thing.

I dunno about you, but I do NOT want the marketing team working on drivers...
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post #66 of 169
Quote:
Originally Posted by M3TAl View Post

So did the Gamecube I think, though I am unable to find mine to confirm. tongue.gif


Pretty sure it did(i was gonna post that as well, but i gave my gamecube away)
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post #67 of 169
It's funny because I know where my SNES, N64, and original Xbox are, yet the Gamecube is MIA. Found some Gamecube controllers though rolleyes.gif
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post #68 of 169
Quote:
Originally Posted by KyadCK View Post

^ Implying that the two departments even talk, let alone work on the same thing.

I dunno about you, but I do NOT want the marketing team working on drivers...
I was not implying anything of that sort. Lets see money thrown the other way is my point. Have a team ready for working on new release drivers rather than let marketing waist it.
 
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post #69 of 169
Quote:
Originally Posted by mav1178 View Post

Actually, their marketing is pretty bad from a program promotion and execution perspective... because they were (literally) throwing money at programs.

I can't go into too many details but there's a reason why NVIDIA's fanboy population is much much greater than AMD, and a lot of it is just careful marketing programs executed at high levels down to the people you see at events.

Take NVIDIA Shield, for example: who cares if you want it or not, there's a huge amount of demand and it's all generated by careful marketing. The fact that NVIDIA has money to have a major presence at PAX East 2013 while AMD had zero dollar to spend for the same event, tells you everything you need to know about how upside down the two companies' respective marketing budgets/plans are.

And this isn't isolated. AMD's been spending a lot less dollar per GPU sold in the channel (in context of board partners), for quite some time. Game bundles benefit no one in the long run because you're not growing your business once the bundles dry up.

-alex

Funny how I'm quoting myself...

Since this thread kinda went off about "marketing"... I'll just say this.

Having dealt with Intel, AMD, and NVIDIA for marketing purposes in the channel (at both the board partner level, global level, and etail level), I can safely rank their marketing program EXECUTION based on the following:

Intel > NVIDIA > AMD Graphics > AMD CPU

You can throw all the money you want out there, but without an effective chain of command and structure, you won't get any tangible results.

Companies aren't successful by ideas alone.. you need proper execution, and frankly Intel and NVIDIA has been doing a lot better than AMD in this regard.

That whole firing thing a while ago? You don't simply replace people and bring in new staff and expect miracles overnight.

-alex
post #70 of 169
Quote:
Originally Posted by UNOE View Post

Quote:
Originally Posted by KyadCK View Post

^ Implying that the two departments even talk, let alone work on the same thing.

I dunno about you, but I do NOT want the marketing team working on drivers...
I was not implying anything of that sort. Lets see money thrown the other way is my point. Have a team ready for working on new release drivers rather than let marketing waist it.

The Driver team is paid a salary... Marketing budgets don't cut into that...

Again, they have nothing to do with one another.
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Overclock.net › Forums › Industry News › Technology and Science News › [anandtech] AMD Continues Assembling Dream Team: Sean Pelletier from NVIDIA Tech Marketing to Join