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[anandtech] AMD Continues Assembling Dream Team: Sean Pelletier from NVIDIA Tech Marketing to Join - Page 8

post #71 of 169
Quote:
Originally Posted by KyadCK View Post

The Driver team is paid a salary... Marketing budgets don't cut into that...

Yes, but increasing marketing expenses will cut into other things like R&D, special programs(Reloaded bundle anyone?), contracts, leases, acquisition of IP, direct capital, etc.
Quote:
Again, they have nothing to do with one another.

Sure they do, you could've hired more people for the driver team smile.gif Anyway, it's all moot at this point, the deed is already done.
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post #72 of 169
When people don't know much about something they go by word of mouth or "what's popular" or "whats on TV" as their first choice. People see tons of intel ads and intel stickers on laptops when they watch TV or enter bestbuy to browse for stuff. They don't see much of AMD.
Frankly i'm surprised AMD are struggling so much when they are in the ideal business position. They usually only have a single competitor, it's not like they are a car company where they need to deal with 8 or more other car makers to sell their product or a cellphone company. It's either AMD or Intel or AMD or Nvidia they should be making tons of money and yet we already read about their poor stocks. They make great products but don't know how to sell them.

It even goes down to the basics like their website. Look at how terrible their website is in comparison to intel and Nvidia.
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post #73 of 169
Quote:
Originally Posted by th3illusiveman View Post

When people don't know much about something they go by word of mouth or "what's popular" or "whats on TV" as their first choice. People see tons of intel ads and intel stickers on laptops when they watch TV or enter bestbuy to browse for stuff. They don't see much of AMD.
Frankly i'm surprised AMD are struggling so much when they are in the ideal business position. They usually only have a single competitor, it's not like they are a car company where they need to deal with 8 or more other car makers to sell their product or a cellphone company. It's either AMD or Intel or AMD or Nvidia they should be making tons of money and yet we already read about their poor stocks. They make great products but don't know how to sell them.

It even goes down to the basics like their website. Look at how terrible their website is in comparison to intel and Nvidia.

intel's site is terrible. You can't find anything you want there.

Nvidia and amd at least have passable sites even though they're not as flashy.
 
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post #74 of 169
Quote:
Originally Posted by Alatar View Post

I Warning: Spoiler! (Click to show)
think it has much less to do with pure advertising than people actually are saying here.

When I look at the laptops people carry in my old school etc. I do see some AMD based systems as well. The thing is though, at least in my experience, there are about as much those systems compared to intel ones as there are on store shelves. I really think this advertising advantage is actually more of a company relations advantage.

OEMs aren't making enough good quality AMD laptops for the customers to get their hands on a great number of them. Sure there's some, but not in the numbers that there are intel based systems.

For example there need to be much more AMD based 'ultrabook' (intel term but still) versions. I bought an ultrabook 8 months or so ago. Did I have any AMD based options that I was even able to consider? No, not a single one.
They can't technically make an ultrabook when intel trademarked the name. But now you could buy an HP sleekbook as an alternative to intels ultrabooks but AMD ULV processors still have a long way to go to catch up to intels, their IPC is terrible in comparison.
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post #75 of 169
Quote:
Originally Posted by th3illusiveman View Post

They can't technically make an ultrabook when intel trademarked the name. But now you could buy an HP sleekbook as an alternative to intels ultrabooks but AMD ULV processors still have a long way to go to catch up to intels, their IPC is terrible in comparison.

I know, that's why I said 'ultrabook'

Though the point still stands, I think the lack of good AMD options that are readily available is by far the biggest problem for AMD.
 
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post #76 of 169
You people are still thinking about marketing from a traditional standpoint: hire graphic design team+produce a magazine ad+pay magazines to show that ad=costly; hire a video design team+produce a tv/internet ad+pay webs/advertising companies to slap that ad on every site you visit=costly;etcetcetc.=costly

It hasn't been like that for quite some years, and since 2008-2009 it's more atomized than ever. You get the "friendly nerd neighbour writer"x100 who just happens to recommend X Brand on your everyday consumer electronics magazine. You get the miriad of benchmarks and all that on on youtube. You get your friendly posters and moderators on your enthusiast sites. You go to developers(known or not) and shower them with equipment. Instead of going big and being so big that everyone can't help but notice you, you go with surgical precision and strike and cut in precise points. By paying your "independent" websites to do your PR. By giving posters/moderators some bread crumbs.

All that is far less costly than printing, rendering or demonstrating in an official way your product. And more importantly, with the advent of social media and sharing your every thought/what you eat/what you screw on the Internet, it bypasses the perception of advertising: it's not a bad huge company trying to sell you their products boring you with their happy wonderful world while you're waiting in rage for your video to start streaming.

It's an everyday guy/gal just like you, who just happens to try(read demonstrate) this or that and recommends it. Maybe there are better/cheaper alternatives even on the same brand, but they won't say that if they want to keep getting bread crumbs the next time a product is released. Multiply that by, for example, 100= 100 processors+ 100 motherboards shipped/100 videocards/100 drummer monkeys. It's still far less costly than funding just the production of the add, nevermind translating, nevermind paying each site/tv company/magazine, etc. to show your add. And as I have said, most importantly, you avoid or bypass the perception of advertising and just go to the "facts" thrown by "objective" people doing a "test".

PR 101: you don't want them to think you're force feeding them your product by ads. You want them to think they are gentlemen and scholars, objective buyers with good research skills and an awesome taste, if I may say so, sir/milady. biggrin.gif
Edited by Nonehxc - 5/21/13 at 3:19am
    
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post #77 of 169
Quote:
Originally Posted by Arkuatic View Post

APU's aren't only on laptops, they're on desktops too. I never stated that customers needed anything more than a core 2 duo, I stated that people simply choose an i3 over an APU because it has better performance. Dollar for dollar would you want less for your dollar? Intel has the best fabs because they were powerhouses for decades, they can afford 8billion for a plant and the hundreds of millions required to maintain it. Keep in mind it costs hundreds of millions to update the machines after only a few years of use.

The reason people buy an i3 over an APU is because 1) There are more i3 laptops and 2) they know what an i3 is, not an A*...Which is the marketing.

Obviously, there's more reasons than that overall but why do you think there were likely more Pentium 4s than Athlon64s?
    
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post #78 of 169
Quote:
Originally Posted by Arkuatic View Post

APU's aren't only on laptops, they're on desktops too. I never stated that customers needed anything more than a core 2 duo, I stated that people simply choose an i3 over an APU because it has better performance. Dollar for dollar would you want less for your dollar? Intel has the best fabs because they were powerhouses for decades, they can afford 8billion for a plant and the hundreds of millions required to maintain it. Keep in mind it costs hundreds of millions to update the machines after only a few years of use.
You got served big time, dude. BIG TIME.
By your incredibly warped logic, Pentium4 would have sold way less than Athlon ever did. but did they? The performance difference was STARK, P4 was a hella lot more expensive AND still sold like hotcakes
And not to forget the dirty underhand tricks Intel played on AMD, that made AMD lose so much money when they didn't have much compared to Intel in the first place.
Less money? Less money for R&D. That's why AMD had to bet on BD, it failed. K10.5 was growing old and they wanted a new arch to scale across more cores better but it turned out as a disaster ...
As a result AMD earned less & less money. Why AMD is even struggling right now is due to Intel's early dirty tricks

Also, 2billion is nothing compared to what Intel earned via the DIRTY tricks
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post #79 of 169
Quote:
Originally Posted by KyadCK View Post

The Driver team is paid a salary... Marketing budgets don't cut into that...

Again, they have nothing to do with one another.

My comment is directed toward the big wigs that create both teams budgets. Not sure why you are still making comments about this you obviously just want to argue about something.
 
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post #80 of 169
Quote:
Originally Posted by th3illusiveman View Post

They can't technically make an ultrabook when intel trademarked the name. But now you could buy an HP sleekbook as an alternative to intels ultrabooks but AMD ULV processors still have a long way to go to catch up to intels, their IPC is terrible in comparison.

Blind tests done by AMD concluded that people couldn't tell a difference.
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My System
(15 items)
 
  
CPUMotherboardGraphicsRAM
Intel i7 4790k Asus z87AR R9 290 4GB Sapphire Tri-X Corsair Vengeance 
Hard DriveHard DriveOptical DriveOS
WD Black Corsair 240GB SSD Asus crappy drive Windows 8 Ultimate 
MonitorKeyboardPowerCase
LG 1080p 24" IPS Panel Ducky Shining Red Cherry MX [Blue LED] 700 Watt Cooler Master PSU Cooler Master Storm Scout 
MouseMouse PadAudio
Logitech 502 Proteus Core Steelseries 4HD Asus Xonar Essence STX Sound card 
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Overclock.net › Forums › Industry News › Technology and Science News › [anandtech] AMD Continues Assembling Dream Team: Sean Pelletier from NVIDIA Tech Marketing to Join