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[IGN] Poll Result: 75% Disappointed with Xbox One Reveal (OCN Poll Added!) - Page 6

Poll Results: What were your thoughts on the Xbox One reveal and following answers to questions?

 
  • 4% (14)
    Microsoft executed a killer reveal, I am stoked to get an Xbox one.
  • 4% (15)
    Microsoft have clearly adjusted their focus, but it left me overall feeling positive.
  • 10% (35)
    Microsoft left me with mixed feelings, some things I liked, others I did not.
  • 26% (88)
    Microsoft appeared to have dropped the ball and forgot it was a gamer's console, the other features don't matter to me.
  • 38% (125)
    Microsoft have already convinced me not to buy this console, unless they seriously change a lot of their policies.
  • 15% (49)
    Did Not Care / No Opinion / Did Not Watched
326 Total Votes  
post #51 of 88
It didn't wow me but it didn't disappoint me. This games argument is pretty stupid, its a console launch not a games launch. "What's a console without its games?" I hear you cry, times changes, so do consoles. For a long time they've been more than just playing games of course that's going to evolve. You show off what the console can do, they did that, pretty well if you ask me. E3 is super close, that's where the games are shown.

Everyone seems to be forgetting that Sony were to pretentious to even show us the console. Sony showed a lot of games because, well that's seems like all it can do. To the core gamer, which is what the vast majority of people on gaming/computer forums are, the PS4 looks like its more catered to us but that doesn't mean the Xbox wont be a hardcore gaming machine too. Microsoft haven't taken the gaming side of the Xbox away they aren't that stupid they just haven't shown it yet, which to us is pretty dumb.

Gear mentioned in this thread:

post #52 of 88
Tl;dr or resumé of xbox event: PS4 all the way.
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post #53 of 88
Quote:
Originally Posted by SectorNine50 View Post

You're playing with semantics...

The reveal sets the stage for the product, which is why they spend so much time, effort and money putting them together. We actually studied this in a marketing class I was forced to take; if you botch the initial introduction of the product and fail to generate interest and desire for the product right away, it's very difficult to catch back up, particularly in a competitive market.

The XBox brand has a very specific target audience; gamers. I can't think of one person that I know that bought an XBox strictly as an entertainment center, all of them bought it as a gaming platform first. Even if your product does a whole lot of other cool stuff that people outside your existing target market might like, you don't make those features the focus of the reveal otherwise you end up alienating your brand's target market.

Not semantics at all to be honest.

If you ask someone how the reveal went and they give you their view of how the reveal went, then that is their view of the reveal.

Their view of the reveal does not then limit what they think of the console itself or its ability to provide them entertainment after the reveal ends. Especially when there is so much more to learn before solid conclusions about what is actually what in the grand scheme of things, can be made.

As I said, a person can happily answer with:
Quote:
This reveal sucked, where were the games??

and then follow up their view of the console later on (either in the near or not so near future) with a:
Quote:
Man, I want to get an XBO to play X game they showed at X event/tv advert/respected game reviewer etc


Or inversely it could start out after the reveal as:
Quote:
Cool, I like these new features!

followed by a:
Quote:
Hmmm, its six months into launch, where are the games?


The least likely train of thought, yet unfortunately the most accepted at this moment in time, will be:
Quote:
Meh. This reveal sucked. Too much non gaming stuff.

followed by:
Quote:
Okay so this new game they got coming out looks really cool. I'd love to play it. Too bad they showed their reveal was bad, causing me to never buy an XBo, even for a game I want


In the same way that you assert that the games and gamers are important, the exact same goes for serving those gamers with content they want. Not serving it to them today doesn't mean they will turn their nose up and refuse it tomorrow, because they wanted it yesterday.

A hungry dog does not refuse food because he is hungry. That isn't how it works.


If the content is not there, your first impression doesn't mean anything anyway. While at the same time, giving people content they want at the right price is a much more powerful event than any reveal, because that's the actual reason why people buy these consoles at the end of the day.

The Wii was a laughing stock during last gen reveal time, but they gave people content they wanted at the right price and they laughed all the way to the bank.




And to address your last paragraph, the reason the 360 got the rep it did was because "PS3 tries to do too much while 360 is more focused on games" was one of the most common taglines.

Not because 360 couldn't be more media centric, but because it just wasn't made that way. Which fits into your anecdotal evidence that nobody you knew bought the 360 for a media hub. It was never marketed that way until maybe a few years or so ago.

The 360 has undergone many a change that allows it to cater to other media outside of gaming and guess what? Its still going strong compared to other consoles. People didn't stop buying 360s or not using their 360 because additional functionality away from gaming was added.

Meanwhile, the PS3 was commonly bought for its media consumption abilities and its monetary value as a Blu-ray media player combined with console.
Edited by GrizzleBoy - 5/24/13 at 4:24pm
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post #54 of 88
Quote:
Originally Posted by GrizzleBoy View Post

Not semantics at all to be honest.

If you ask someone how the reveal went and they give you their view of how the reveal went, then that is their view of the reveal.

Their view of the reveal does not then limit what they think of the console itself or its ability to provide them entertainment after the reveal ends.

As I said, a person can happily answer with:
and then follow up their view of the console later on (either in the near or not so near future) with a:
Or inversely it could start out after the reveal as:
followed by a:
If the content is not there, your first impression doesn't mean anything anyway. While at the same time, giving people content they want at the right price is a much more powerful event than any reveal, because that's the actual reason why people buy these consoles at the end of the day.


And to address your last paragraph, the reason the 360 got the rep it did was because "PS3 tries to do too much while 360 is more focused on games" was one of the most common taglines.

Not because 360 couldn't be more media centric, but because it just wasn't made that way. Which fits into your anecdotal evidence that nobody you knew bought the 360 for a media hub. It was never marketed that way until maybe a few years or so ago.

The 360 has undergone many a change that allows it to cater to other media outside of gaming and guess what? Its still going strong compared to other consoles. People didn't stop buying 360s or not using their 360 because additional functionality away from gaming was added.

Meanwhile, the PS3 was commonly bought for its media consumption abilities and its monetary value as a Blu-ray media player combined with console.

Ah, but that's where consumers are really interesting... The psychological side of marketing is literally a science. First product impressions can, and often do, cement a buy/no-buy mentality in the consumer, particularly when they don't believe that they are getting the value that they should.

The XBox's target audience is still strictly gamers, even if it did evolve into a media center later in life. Something to keep in mind is that people that don't game tend to buy Smart blu-ray players and TV's instead. The reveal marketed to a segment of the market that the XBox brand has yet to actually penetrate.

We'll see how it goes, but it's really a tricky situation for Microsoft for here on out. They alienated their target market while presenting to a market that wasn't paying any attention yet.

In regards to the PS3, you'll notice that it's "It Does Everything" marketing came late in the game. It was more of a "value-added" component to the device; a reason to buy the PS3 over the XBox 360. PS3 advertisements contained games, with brief marketing copy at the end about how it can "do everything." That's exactly what Microsoft needs to do with the XBox; hopefully the way it was revealed hasn't already betrayed them.
Edited by SectorNine50 - 5/24/13 at 4:39pm
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post #55 of 88
I don't really care much about consoles, last time I bought a console it was the first PS.
All I want it for the PC games to improve and with the two new consoles coming out I think we'll see some improvement in PC games (Graphics wise)
post #56 of 88
Quote:
Originally Posted by SectorNine50 View Post

Ah, but that's where consumers are really interesting, and the psychological side of marketing is literally a science... First product impressions can and often do cement a buy/no-buy mental state in the consumer, particularly when they don't believe that they are getting the value that they should.

We'll see how it goes, but it's really a tricky situation for Microsoft for here on out.

That's the problem, though. The XBox's target audience is still strictly gamers, even if it did evolve into a media center later in life. Something to keep in mind is that people that don't game tend to buy Smart blu-ray players and TV's instead. The reveal marketed to a segment of the market that the XBox brand has yet to actually penetrate.

In regards to the PS3, you'll notice that it's "It Does Everything" marketing came late in the game. It was more of a "value-added" component to the device; a reason to buy the PS3 over the XBox 360. PS3 advertisements contained games, with brief marketing copy at the end about how it can "do everything." That's exactly what Microsoft needs to do with the XBox; hopefully the way it was revealed hasn't already betrayed them.

Yes, first impressions can do that.

But in this case, the assertion seems to be that people buy consoles so that they can play consoles (in the same twisted way that people behave like games exist so that people can launch Steam (and that therefore nobody would buy a game if it wasn't on Steam) instead of the inverse). Obviously this is not the case.

People buy media consumption devices for the media available to them. The media is what makes people reach for their wallets.

People are ever ready to note the importance of consoles first impression, but it seems less people want to consider first impressions of what people actually enjoy when they turn on their console. The media/content within it. Once the console is turned on, it becomes nothing more than a shell while people enjoy media.

Nobody (at least not a notable amount of people) buys consoles specifically for their architectures, ram counts or what not. (Unless that console is a custom built PC that only ever runs Steam.) Maybe some buy for looks, but I'm not so sure.


In Microsofts case, it is not that the media they showed wasn't good enough, it is that they didn't show the type of media a certain people wanted to see at that time.

For this to be a game changing problem imo, it would have to be the case that because MS showed honestly an equal spread of content in terms of the consoles possible uses/capabilities (just too much time in some peoples opinions on stuff they didn't want to see) and everybody therefore thinks that only Forza/EA Sports and CoD will be available for XBO.

I'm finding it hard to swallow that consumers, let alone their core audience would discard any potential gamechanging (for them) awesome news at E3, because they think all they were shown at the reveal is all they are going to get, ever (kind of thing).
Edited by GrizzleBoy - 5/24/13 at 4:52pm
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post #57 of 88
There is also another factor at play here: Microsoft lost the specs war to Sony, and since they no longer have different architectures, it's much easier to compare both, even more when the same company is making the APUs, based on the same x86 architecture that powers PCs, which also makes it easier to compare it to PCs and forecast until when your investment will last while keeping great performance.

The general consumer is getting more tech savvy and making more and more economically conscious decisions in these economically troubled times. Even if he / she doesn't understand most of the innards of each console, generic comparisons against the PC have never been so easy and the fact that Microsoft is feeling the need to assure that the consoles' power will increase over time with cloud computing is worrying already for someone considering a purchase as it will tell that in the later years the console will possibly prove to be a worse investment than the PS4. You will need to be constantly connected for the game to work because the console is no longer powerful enough to run it on its own, how good of a sales pitch is that even before the console is launched ?

I mean, sure consoles get outdated, like every product does, and it's nice to know if you can extend the useful lifetime of the device, but that extension comes at a compromise, and according to the specs, said compromise is likely to come sooner to the Xbox, on a feature already announced, than the PS4, where Sony didn't say a word about it, having the fastest hardware helps them not have the pressure to make such a statement right now, and it does not make any sense from a PR point of view. Content is all very nice and all but when you know a priori that one console is going to have a shorter lifespan and you start imagining all the same discussions about compromises late in the consoles' years, some people will probably sway in the other direction.
 
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post #58 of 88
So many experts in business and marketing on this forum rolleyes.gif
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post #59 of 88
Quote:
Originally Posted by GrizzleBoy View Post

Yes, first impressions can do that.

But in this case, the assertion seems to be that people buy consoles so that they can play consoles. Obviously this is not the case.

People buy media consumption devices for the media available to them. The media is what makes people reach for their wallets.

Nobody buys consoles specifically for their architectures, ram counts or what not. Unless that console is a PC that only ever runs Steam.


In Microsofts case, it is not that the media they showed wasn't good enough, it is that the didn't show the media a certain people wanted to see.

For this to be a game changing problem, it would have to be the case that because MS showed honestly an equal spread of content in terms of the consoles possible uses/capabilities (just too much time in some peoples opinions on stuff they didn't want to see) and therefore think that only Forza/EA Sports and CoD will be available for XBO.

I'm finding it hard to swallow that consumers, let alone their core audience would discard any potential gamechanging (for them) awesome news at E3, because they didn't like the initial reveal.

You very well could be right; E3 could re-focus the XBox One's image. I'm not entirely convinced that all of the "damage" can be undone in one sitting, but there is only one way to find out.

However, I will point out that this is one of those very rare occasions where the population of Overclock.net and gaming news sites are actually a very good sample of the target market. Based on what's being presented, it's very hard to deny that Microsoft has an uphill battle to be won.
Quote:
Originally Posted by Conspiracy View Post

So many experts in business and marketing on this forum rolleyes.gif

No one is claiming to be an expert; if you have a correction please feel free to jump in.
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post #60 of 88
TBH I agree with a few of the media guys out there; who was this thing targeted at?

It was pretty early in the morning (for NA people), so only those who are really into Xbox would watch it. Those people, who would be up at the early time to watch this reveal weren't the people who watch sports (a massive amount), the price is right or whatever else; they are the core-gamers who want the next Xbox for Halo 5 or whatever else is coming out. These guys got screwed; While I myself am not a 'console' gamer, I still like to keep up to date on what the consoles are doing. However, myself, and friends who are heavily console-based found most of the presentation useless. None of use cared that it did TV stuff, or that it had EA sports, or that it did fantasy football, or even that it did all that voice command stuff. We wanted to see specs and games.

The people who this presentation WAS targeted at; the sports-watchers and general users weren't watching. No 30-something parent was watching, saying "oh wow this will be great for the WHOLE FAMILY". The same goes for whoever Kinect 2.0 was targeted at.


Really, it's not so much that the presentation was bad; it was just targeted at the wrong people. If this was some presentation that would be on BBC/Fox/Some other news channel at 5pm, then yea, it made sense. But it was on Spike at 8am/10am (East Coast / West coast NA), on a Tuesday morning.

What they needed to do in THAT kind of time slot was basically hard-counter the PS4's announcement of a ton of new games, graphics and so on. They didn't do that. Yes, its possible that they are saving it ALL for E3, but it did leave a bad taste in the gamers' mouths.
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Corsair AX 1200 Corsair 450D Razer Deathadder 2013 Creative X-FI Titanium HD 
Other
Sennheiser PC 350 
CPUGraphicsRAMHard Drive
Core i7 740QM GTX 460m 2x 4gb DDR3 OCZ Agility 3 
OSMonitor
Windows 7 x64 15.1" (1920x1080) 
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Core i3 2367M Intel HD 3000 4GB DDR3 Hitachi HDD 
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SanDisk SSD Windows 7 Home Premium x64 13.3" 1366x768 
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Core i7 2600k @ 4.75ghz @ 1.352v Asus p8p67 Deluxe Asus GTX 970 Strix ADATA XPG1 (2x8gb) @ 1600mhz 
Hard DriveHard DriveHard DriveHard Drive
2x OCZ Agility 3  2x Toshiba 2tb Sata 3 OCZ Vertex 2 Seagate Barracuda 500gb 
Optical DriveCoolingCoolingCooling
LG Blu-Ray-RW  Corsair H70 3x Corsair AF 120 Silent Edition 2x AF 140 
OSMonitorMonitorKeyboard
Windows 7 x64 Home Premium Asus VG248QE Asus VG248QE Ducky Shine 3 (MX Black) 
PowerCaseMouseAudio
Corsair AX 1200 Corsair 450D Razer Deathadder 2013 Creative X-FI Titanium HD 
Other
Sennheiser PC 350 
CPUGraphicsRAMHard Drive
Core i7 740QM GTX 460m 2x 4gb DDR3 OCZ Agility 3 
OSMonitor
Windows 7 x64 15.1" (1920x1080) 
CPUGraphicsRAMHard Drive
Core i3 2367M Intel HD 3000 4GB DDR3 Hitachi HDD 
Hard DriveOSMonitor
SanDisk SSD Windows 7 Home Premium x64 13.3" 1366x768 
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Overclock.net › Forums › Video Games › Console Gaming › Xbox › [IGN] Poll Result: 75% Disappointed with Xbox One Reveal (OCN Poll Added!)