Originally Posted by SectorNine50
You're playing with semantics...
The reveal sets the stage for the product, which is why they spend so much time, effort and money putting them together. We actually studied this in a marketing class I was forced to take; if you botch the initial introduction of the product and fail to generate interest and desire for the product right away, it's very
difficult to catch back up, particularly in a competitive market.
The XBox brand has a very specific target audience; gamers. I can't think of one person that I
know that bought an XBox strictly as an entertainment center, all of them bought it as a gaming platform first. Even if your product does a whole lot of other cool stuff that people outside your existing target market might like, you don't make those features the focus of the reveal otherwise you end up alienating your brand's target market.
Not semantics at all to be honest.
If you ask someone how the reveal went and they give you their view of how the reveal went, then that is their view of the reveal.
Their view of the reveal does not then limit what they think of the console itself or its ability to provide them entertainment after the reveal ends. Especially when there is so much more to learn before solid conclusions about what is actually what in the grand scheme of things, can be made.
As I said, a person can happily answer with:
This reveal sucked, where were the games??
and then follow up their view of the console later on (either in the near or not so near future) with a:
Man, I want to get an XBO to play X game they showed at X event/tv advert/respected game reviewer etc
Or inversely it could start out after the reveal as:
Cool, I like these new features!
followed by a:
Hmmm, its six months into launch, where are the games?
likely train of thought, yet unfortunately the most accepted at this moment in time, will be:
Meh. This reveal sucked. Too much non gaming stuff.
Okay so this new game they got coming out looks really cool. I'd love to play it. Too bad they showed their reveal was bad, causing me to never buy an XBo, even for a game I want
In the same way that you assert that the games and gamers are important, the exact same goes for serving those gamers with content they want. Not serving it to them today doesn't mean they will turn their nose up and refuse it tomorrow, because they wanted it yesterday.
A hungry dog does not refuse food because he is hungry. That isn't how it works.
If the content is not there, your first impression doesn't mean anything anyway. While at the same time, giving people content they want at the right price is a much more powerful event than any reveal, because that's the actual reason why people buy these consoles at the end of the day.
The Wii was a laughing stock during last gen reveal time, but they gave people content they wanted at the right price and they laughed all the way to the bank.
And to address your last paragraph, the reason the 360 got the rep it did was because "PS3 tries to do too much while 360 is more focused on games" was one of the most common taglines.
Not because 360 couldn't be more media centric, but because it just wasn't made that way. Which fits into your anecdotal evidence that nobody you knew bought the 360 for a media hub. It was never marketed that way until maybe a few years or so ago.
The 360 has undergone many a change that allows it to cater to other media outside of gaming and guess what? Its still going strong compared to other consoles. People didn't stop buying 360s or not using their 360 because additional functionality away from gaming was added.
Meanwhile, the PS3 was commonly bought for its media consumption abilities and its monetary value as a Blu-ray media player combined with console.Edited by GrizzleBoy - 5/24/13 at 4:24pm