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How much would you charge for an e commerce website?

post #1 of 25
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Hi there guys and girls,

Quick and pretty straight forward question. How much do you or would you guys charge for building an ecommerce / estore website?
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post #2 of 25
That's an impossible question to answer because not all e-commerce sites have the same level of complexity (eg some might only offer a small handful of items where as others might require stock control). So I'd need to sit down with the client and discuss what their requirements were.
post #3 of 25
Quote:
Originally Posted by Plan9 View Post

That's an impossible question to answer because not all e-commerce sites have the same level of complexity (eg some might only offer a small handful of items where as others might require stock control). So I'd need to sit down with the client and discuss what their requirements were.


Maybe you could explain how would you calculate the total based on all those aspects of complexity?

That's a question that bugs me a lot.
post #4 of 25
Thread Starter 
@Plan9 Well how would you price a smaller estore vs a bigger one?

Thing is, this is my first estore/ecommerce site and I'm not yet sure what the client will want. I'm trying to get an idea of what people charge for ecommerce websites so I can be ready when we talk next time wink.gif
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post #5 of 25
Quote:
Originally Posted by EduFurtado View Post

Maybe you could explain how would you calculate the total based on all those aspects of complexity?

That's a question that bugs me a lot.
I don't do a whole lot of freelance work to be quite honest, but when I did, I'd calculate it based roughly on what my hourly rate was worth and how much I liked the client (the last part might sound shallow, but there was one client who was a wife of a friend and I knew that there would also be a lot of well paid work maintaining the site, so it was in my interest to give her a better deal)
Quote:
Originally Posted by cpt_alex View Post

@Plan9 Well how would you price a smaller estore vs a bigger one?

Thing is, this is my first estore/ecommerce site and I'm not yet sure what the client will want. I'm trying to get an idea of what people charge for ecommerce websites so I can be ready when we talk next time wink.gif

The last site I did was for £400 and that was a very basic ecommerce package (in fact it didn't even take payments - it just generated invoice notes).

I think the best thing to do is work out what you'd want your hourly wage to be, and then the amount of hours you'd anticipate on the project. This way you can also give them a cost for addons if they're undecided about the scale of the work they want built.
Edited by Plan9 - 5/28/13 at 2:50am
post #6 of 25
As Plan9 said, e-commerce sites can vary widely in complexity and scope. Calculating tax (especially in the US & Canada) can be a massive headache. The customer might want to implement various types of discounts/package deals, subscriptions, digital downloads, integration with shipping services etc.

If you've put together websites previously you might have a good idea of the amount of time you need from design to completion. Try to have a rough estimate of the amount of hours you think will be required; when you meet the client you can tell them "I expect this to take x hours, and I charge a rate of y per hour".
post #7 of 25
Hm..

One thing that keeps me from going into freelancing is: how would I develop the integration with credit cards or paypal, for example?


In the companies where I have worked this was never my task to develop and honestly I would have no idea how to do it if a client asked me to make a website where people could actually pay online.
post #8 of 25
Quote:
Originally Posted by EduFurtado View Post

Hm..

One thing that keeps me from going into freelancing is: how would I develop the integration with credit cards or paypal, for example?


In the companies where I have worked this was never my task to develop and honestly I would have no idea how to do it if a client asked me to make a website where people could actually pay online.

find someone else who can do this for you, a company that offers a full service package, or another freelancer.

re how much does it cost? $2000 minimum if u want decent site, credit cards, and have next to no products, design and build site yourself. for medium size company $200 000 - $500 000+ higher end full ERP package, 10 000+(+) products, inventory management, google analytics, data visualisation software, etc etc .

eg NetSuite and custom sites on multiple .coms, all fed from one database, and everything you need to manage your marketing.

PPC comes into the mix aswell.

I wouldn't offer this service myself at the moment, but I do work on these types of projects right now. and were I to dabble in this field, I wouldn't even want to talk to anyone about building an ecommerce website for less than $10 000, and all I would do is hand it off to a team and draw them a website mockup. id just take whatever it costs, add some money, and charge my client that.

what kills you freelancing is not being able to estimate jobs correctly. in any field of work. so just make sure if your going to give a hard # that you are getting paid the big bucks. then no matter what happens you wont lose $$. next, as rediaf mentioned, its a good idea to try to get your client comfortable with an estimate as opposed to a hard figure, another safety net for you if costs run out of control. as long as you do good work your client will be happy to pay whatever it costs, in my experience.

definite good advice (you had to read this far to get it)

if you are designing ecommerce websites, spend a lot of time looking at what else is out there, specifically your competitors, and their strategy in terms of site navigation, promotions, and user experience improvement features like responsive design, menu design and locations, what specs are on product detail pages.

if you look around and 3 big dogs are all doing x, you can bet x is a decent way to make money.
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post #9 of 25
Quote:
Originally Posted by EduFurtado View Post

Hm..
One thing that keeps me from going into freelancing is: how would I develop the integration with credit cards or paypal, for example?

PayPal, like most other providers, offer an API for developers. If you look around their website you'll find documentation and sample code.
post #10 of 25
Quote:
Originally Posted by EduFurtado View Post

Hm..

One thing that keeps me from going into freelancing is: how would I develop the integration with credit cards or paypal, for example?


In the companies where I have worked this was never my task to develop and honestly I would have no idea how to do it if a client asked me to make a website where people could actually pay online.

It's not actually that hard and there's usually a few different ways to provide such authorisation. With some you send a JSON feed over HTTPS from your LAMP / whatever server to the payment server and they return a JSON feed with the success or failure (I guess you could liken this transaction to oAuth APIs used by Twitter and Facebook). Some payment providers require you to redirect to their site and they will redirect back to yours after the transaction is made. It's really a question of picking the payment provider that suites your needs the best (ie in terms of the implementation they use (which in turn can affect whether you need PCI compliance or not) and in raw financial terms (ie the percentage they charge, paperwork they require from you to create an account, etc)) and then reading through their SDK notes.

There's dozens of different payment providers and each have their own APIs (some even allow straight curl commands from a Linux shell) so the best advice is really to pick a payment provider that suits your needs the best - then have a read through their developer documentation.

http://en.wikipedia.org/wiki/List_of_online_payment_service_providers
(there's better blogs online listing the pros and cons of popular payment providers - but I'll let you google that for yourself when you come to need it)
Edited by Plan9 - 5/29/13 at 1:55am
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