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[gamechup] AMD’s Xbox One Project Valued At Over $3 billion - Page 4

post #31 of 62
Quote:
Originally Posted by vampirr View Post



This proves that guys from nVidia were mad... tongue.gif

Wait... What does nVidia have to do with this?kookoo.gif
post #32 of 62
Quote:
Originally Posted by whtchocla7e View Post

On one hand, I want AMD to succeed but on the other hand, I want the Xbox to flop.... I'm torn.

xbox, ps3, wii are very well known in the planet it will be very hard for these 3 mommoth name to flop.....only us geeks knows the difference...others will keep on buying because the name is xbox, ps3, and wii.....
    
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post #33 of 62
Quote:
Originally Posted by whtchocla7e View Post

On one hand, I want AMD to succeed but on the other hand, I want the Xbox to flop.... I'm torn.
Flip flopping I see...

Doesn't matter if they can't sell the Xbox, people will just buy PS4.
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post #34 of 62
Quote:
Originally Posted by erocker View Post

Wait... What does nVidia have to do with this?kookoo.gif

revenue lost?lachen.gif
    
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post #35 of 62
Quote:
Originally Posted by s-x View Post

AMD/ATI past consoles were completely custom designs and only were the GPU . Nvidia said it wasnt worth their time because they have no single chip that would work in the console, tegra would not work, hence msft and SNE would have to contract someone else like intel, IBM, AMD, etc to produce the CPU side.
Its like contracting one guy with a paint gun to paint your house, or hiring multiple hand brush painters. The more hands you have involved the more more youll get marked up.

Since AMD already had designs for chips that would work (they will be releasing them later this year), and it was a prepackaged APU, they could undercut any competition and remain profitable.
I dont have specific numbers for these consoles yet because none have been released, however going from previous consoles like the 360, the GPU cost MSFT $141, or 27% of the total BOM, comparing it with some of AMDs financial releases you can estimate how much margin they made off that chip, and very roughly how much they will make from the X1 and PS4. The math has been done by me and many many investors.

Right, so you're invested in them. Fair enough, I understand where you're coming from now then smile.gif

Let's hope they haven't shot themselves in the foot by going in too low
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post #36 of 62
Alright, so, even if PS4/xbone is sold at a loss, AMD doesn't have to sell chips to Sony at a loss. In fact, that would make no sense. Sony would sell PS4 at a loss to make it up in game licensing fees later. Where does AMD fit in that situation? Maybe if it was a part of the contract, but I don't recall ever reading about a hardware supplier selling parts to someone at a loss in exchange for profits off of final product licensing fees.

Why has this not been mentioned before? This is an extreme example, but AMD can sell someone an APU for $300, make $250 in profit, and then the person buying it can turn around and sell the final product with the APU in it for $150. It doesn't mean AMD didn't make money, it means AMD made money and then the company that bought it priced the final product so that even after AMD got the profits, it is sold as the producer of the final product's fault for losing money and they are the sole party losing money.

AMD is more than likely selling these chips to MS and Sony at a profit, and then turning around and watching MS and Sony sell consoles at a loss.

But the difference between AMD getting consoles now and AMD getting consoles before is that AMD is now making a big push for software.

Look at what they've got going. HSA is a massive part of AMD's future. The biggest hurdle to a radical hardware + software change is adoption. AMD now has two huge products that can use HSA in closed ecosystems.

Do you not understand this? It means that if AMD wanted HSA on PC, it would have to go up to developers and say "well our install base is terrible but make some software so people can start buying hSA!"

This doesn't work, it's why CUDA and PhysX goes no where in consume space and is only useful in situations where you have a CUDA developer at your disposal.

But AMD is now in a situation where, for Xbone and PS4, that's not the situation. Everyone person in the Xbone/PS4 ecosystem has an HSA enabled chip and software developers have no reason to not use it anymore. At least one of these consoles is going to be big, and those are going to be software products that are using HSA.

Let me put this another way.

Imagine if PS3 and 360 both supported CUDA. Do you think there would be more PhysX games out right now?

AMD is doing the same thing. If anything Nvidia is throwing a hissy fit because it's bad PR to admit that they lost every console because they don't have the intellectual property to provide for things that AMD does and that AMD has basically come along and driven faster adoption of HSA faster than Nvidia could have dreamed of.

Imagine this. How many games can you name that are PhysX enabled? Now, how many games do you think are going to use physics on GPU on PS4, who has dedicated hardware for physics (4CUs) and the producer of the chip touting GPGPU/HSA as a prime feature of the chip?

It doesn't even matter if AMD lost money on these consoles, they're going to pretty much make every game developer learn how to program HSA for AMD APUs and they're basically going to end up forcing them to do it unless they want to release WiiU and PC games for the rest of the company's life.

Critical thinking can take you far.
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post #37 of 62
Quote:
Originally Posted by Alatar View Post

Uh, why is the project being valued at $3B a good thing when the value is about expenses that have to be put into the project?

Absolutely nothing has been said about profit margins, which knowing consoles, are extremely likely to be razor thin.
AMD doesn't have to do anything at a thin margin. The cost of the console is M$'s problem. AMD only has to be cheaper than nvidia at the bidding table.
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post #38 of 62
Quote:
Originally Posted by Masta Squidge View Post

AMD doesn't have to do anything at a thin margin. The cost of the console is M$'s problem. AMD only has to be cheaper than nvidia at the bidding table.

Thanks this is my point.thumb.gif

You said it much better though.
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post #39 of 62
And you need to keep in mind this isn't a number expressing profit. This is simply the amount of revenue the company can expect from the deal.
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post #40 of 62
Quote:
Originally Posted by Masta Squidge View Post

AMD doesn't have to do anything at a thin margin. The cost of the console is M$'s problem. AMD only has to be cheaper than nvidia at the bidding table.

This made me chuckle...thumb.gif
    
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