I'm not trying to be rude - really, I'm in full support of AMD, but it's just not something that fits my use cases, mainly because of other features. PLEASE stop suggesting AMD cards.
I think all 3 of my previous cards have been eVGA, so I don't have much experience with other manufacturers. Are the MSI and eVGA editions more or less comparable? There's just a $10 difference between those cards, but the MSI one comes with 3DMark (so I can install a graphical demo, and right away start feeling like I got an inadequate card).