Originally Posted by kzinti1
If you're so hell bent on these cards just being used for LN2, DICE or whatever, then why not just leave the damned fans off to begin with?
Maybe just sell them with your own pots pre-mounted on them and the condensation material already in place?
A lot of people, myself included, don't appreciate being told what we should do with these cards.
If you want to exclusively build and sell cards for extreme cooling, then make them so they can't be used any other way, ever.
You apparently have a very condescending, snotty attitude that isn't doing MSI any favors at all and at best is just plain galling and off-putting to the MSI brand.
I'm sorry if this comes over as condescending and snotty, but you do also realize that I'm open in telling WHY we're making these products. LN2 performance is our prime interest with these cards, the awesome air-cooled performance is an added benefit, but honestly, the air-cooling is one of the last things we work on.
It would also be quite nice of MSI if they did the same as EVGA and offered a line of Lightning cards with waterblocks already installed.
We already had cards with waterblocks installed on them, the Hydrogen series
, but sales of those cards are simply not good and a lot of people return them, yes, they RMA them because they don't know they actually need their own reservoir, radiator and pumps to go with it.
[quopte]Watercooling blocks for Lightnings are almost impossible to find. Bitspower makes a few but they aren't available in the US.[/quote]
EK makes blocks and generic GPU blocks always fit of course.
Being so tight lipped about when these cards will be available is just plain stupid. MSI can sell a lot more cards if potential customers are kept apprised on a best guess estimate as to when these cards will be available where they buy them.
And we will be burned just as hard if we can't make the launch. We're a publicly trading company and we have a responsibility to shareholders that goes beyond guesses and estimates.
Also, telling you guys a release date that is too early and we can't make it hurts everyone.
Exact details aren't necessary since most of us know exactly what MSI GTX Lightning video cards are, so you won't be spilling any corporate secrets at to what the improvements entail.
Leave the teasing to teenaged girls and treat your paying customers as adults with a pocket full of money to invest in high performing video cards and motherboards.
I'm sorry but on an engineering side, it IS serious. the longer we wait with showing what we have, the less time others have to respond both on Engineering AND Marketing. I think a good example is Xbone vs PS4 recently. where M$ is the first to detail their product and plans and Sony has all the time in the world to have a response to each and every feature.
I know you guys want to see everything, a year before launch (trust me, I'm the same) but the new cooler was just finished yesterday and can only now start all verification testing. Let's suppose that something is wrong with it, what good would it be to show it at COMPUTEX and never put it on the market?Edited by neliz - 7/20/13 at 12:54pm