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[Polygon] Three for three: How AMD won the war for the heart of next-gen consoles

post #1 of 7
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SOURCE




Quote:
First is AMD's ability to combine its expertise in designing central processing units (CPU) and graphics processing units (GPU) into single-chip units that house both in an accelerated processing unit (APU).

"WE WANTED TO WORK WITH THEM."

Second, the company's semi-custom business exists to collaborate with other companies to produce a product that tailored to the customer's needs. Sony's PlayStation 4, for example, includes an eight-core APU based on AMD's Jaguar APU line, which uses a combination of x86 and Radeon graphics technology. Likewise, AMD and Microsoft co-developed a similar semi-custom x86-powered APU to power the Xbox One.

A third reason has to do with focus. AMD's several divisions, which deal with products like graphics cards, consoles, cloud server components, software content designed for AMD processors and semi-custom APUs, each has a commitment to gaming. It's a comparatively recent initiative that stems from its leadership, AMD product marketing manager Robert Hallock told Polygon.



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post #2 of 7
They did hit jackpot on the next gen consoles.
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post #3 of 7
Good for AMD, I hope they can profit wildly from this.
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post #4 of 7
Really glad to see GOOD articles about AMD now a days! I knew a few years back that the APU was what was going to win the market over. Intel just can't compete there right now.
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post #5 of 7
Thread Starter 
Can I have an explanation why this article was moved from the news?

This definately doesn't go in AMD General headscratch.gif
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post #6 of 7
Quote:
Originally Posted by KaRLiToS View Post

Can I have an explanation why this article was moved from the news?

This definately doesn't go in AMD General headscratch.gif

It sounds like an editorial mate smile.gif
post #7 of 7
Thread Starter 
Quote:
Originally Posted by 5entinel View Post

It sounds like an editorial mate smile.gif

You're the boss.

I posted in the news section in the Video Games News section because its a new article from today.
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