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[Reuters] Intel's new CEO focused on mobile chips, cautious on TV - Page 2

post #11 of 15
Quote:
Originally Posted by sherlock View Post

Starting with Conroe/C2D Intel have been prioritizing mobile CPU over desktop CPU. This year with Silvermont architecture for Atom Intel pushed that into another gear. The growing market is mobile and that is where Intel needs to go.

7 years ago the growing market was Laptop and Intel prioritized improving mobile CPUs, now the growing market is cellphone and tablets and Intel choose to prioritize improving Atom. Intel's advantage in the mobile market is that they are ahead of everyone else in process tech, this year everyone is a 28nm 2D HKMG/HPM while Intel is on 22nm 3D Finfet. Next year ARM might have 20nm Finfet tech thus Intel planned to move Atom down to 14nm process to stay ahead.

If they were prioritizing mobile why did they kill atom, and wait to revive it till now? Why did they turn down steve jobs offer to have intel power every iphone?

Intel is VERY behind in the mobile market, and AMD has publicly announced months ago that they are pushing full steam ahead into tablets, laptops, and hybrids.
post #12 of 15
Quote:
Originally Posted by s-x View Post

If they were prioritizing mobile why did they kill atom, and wait to revive it till now? Why did they turn down steve jobs offer to have intel power every iphone?

Intel is VERY behind in the mobile market, and AMD has publicly announced months ago that they are pushing full steam ahead into tablets, laptops, and hybrids.

What I said was that Intel have been prioritizing Mobile Core architectureproduct(hence why I said "mobile over desktop, not mobile over PC", since at the time of Conroe(2006) the fastest growing mobile market was Laptops. I guess you don't get that by Mobile I mean laptops even though I stressed that in my post? Low Power (Atom) wasn't a priority for Intel until now, but Mobile(Core) always have been.

Intel turned down Iphone because Apple's demanded price point was deemed to be below cost, and they were unsure about the volume. It turns out the cost estimate was wrong and the volume was much more than what they estimated. But they are not the only party that underestimated the potential of Iphone.

Intel currently have parts in tablets(various Win 8 tablets running Clovertrail,Samsung's Galaxy Tab 3 running Android on Atom), laptops and hybrids(Surface Pro and various others). AMD have One Vizio Hondo tablet that just hit the market for sale 5 month after it was demoed at CES and not a single OEM Temash tablet for sale even though the supposed ETA is June.

AMD can push mobile all they want to, GF's 28nm HKMG/TSMC 's 28nm HPM is no match for 22nm Finfet in efficiency at mobile voltages and it only get worse when 14nm Atom start shipping next year.
Edited by sherlock - 6/29/13 at 4:06pm
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post #13 of 15
Seems that AMD's decision to shift to mobile wasn't that far fetched.
   
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post #14 of 15
Quote:
Originally Posted by Artikbot View Post

Seems that AMD's decision to shift to mobile wasn't that far fetched.
Farfetchd.gif

Anywho... I think the ATOM name is tainted. They should consider a new name. A lot of people associate it with being slow. Thank you very much acer netbooks. That also hurt the Acer brand.
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post #15 of 15
Intel having a NEW CEO is more news to me than his focuses really. Focuses/Goals change.

Edit ^Farfetch'd , hahahaha.
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