The Xbox One and its dashboard user interface were built with advertising in mind, key members of Microsoft’s UK Xbox Live Advertising team have told website StickTwiddlers on a recent visit to the company’s headquarters.
Kinect 2 will make it easy to show relevant ads to the user
“On Xbox, the ad is part of the actual experience, it’s not something that is outside. The only difference is that the advertisement we have is quite small and not disruptive, so people are not aware of clicking on the banners because they know this is a part of the whole experience on the dash,” the senior digital art director revealed. “So the users know that this is something that when they click on it, they won’t be hit by something crazy or something dangerous like on the web. Everything that lands there, we create."
Xbox 360 was not build with adveristing in mind...
“It’s going to be an exciting transition, though, because the 360 console wasn't built with advertising in mind, it was more of an afterthought, so we've had to adapt to the technology and how we work to fit them in to the console,” said the Xbox Live advertising technical account manager.
Edited by FCSElite - 7/6/13 at 6:46am