Originally Posted by illuz
It may not be a 780, but the hynix memory on one of my 670s sits at +850mhz easy! Why skimp out on the memory
'Cause it's cheaper for them to produce while still slapping us with the same prices or higher. On AMD camp, AIBs partners went from superb reference cards to superb custom cards to good custom cards...and then Sapphire and almost everyone threw an acid party together and got schizophrenic with voltage locks, skimping on memory, lots of SKU with no improvement, even detrimental upgrades to their existing designs...add as topping that many AIBs decided to switch from Hynix 1500mhz to Hynix 1250mhz, which was not bad, since even Hynix 1250mhz chips could be overclocked relatively high. The BAD was when they, the AIB partners decided to go from the already not very strong Elpida 1500mhz(pump 3mhz more and memory crash) to Elpida 1250mhz, which was NUTS since that's the frequency at which 79xx memory operates. There're a few cards in OCN and on the internets that have to be downclocked due to bad Elpida 1250mhz memory chips not being able to achieve their rated speed, nevermind overclock.
It's funny how it's the other way around on Nvidia...reference designs usually are the worse of the bunch and then AIB partners come with custom cooling, designs and VRM section to up the mark. Edited by Nonehxc - 8/8/13 at 12:19pm