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[Gamespot] Ubisoft on new IPs: "We won't even start if we don't think we can build a franchise out of it"

post #1 of 27
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Quote:
Key added that despite the press being excited for Watch Dogs, there are people outside the gaming community who aren't aware of the game's existence. "We're in blockbuster world, and Watch Dogs needs to be a blockbuster because it deserves to be and as a company that's what we need it to be. It's the most ambitious production in the history of Ubisoft, and we need to make sure that everybody who likes video games has a chance to decide that this game is going to be hot. That's the hard part about a new brand, that awareness outside the core needs to be created."


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post #2 of 27
So I take that their marketing budget is larger than development budget for that game ? wink.gif I must mention that their "10 year plan" for that game makes me a bit skeptical about the quality of that upcoming game but we will see.
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post #3 of 27
Quote:
Originally Posted by Carniflex View Post

So I take that their marketing budget is larger than development budget for that game ? wink.gif I must mention that their "10 year plan" for that game makes me a bit skeptical about the quality of that upcoming game but we will see.

It's communist russia all over again.

10 year plans, hell even planning stuff is considered outright Communist by any knowledgable person. This is severly disturbing, not only beacause it will surely lead to the demise of family values but because it's such an open attempt at collectivization of your gaming property.
 
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post #4 of 27
Sigh. Ubisoft being stupid again. I don't wan't rehash after rehash. I wan't new experiences new stories new fricking IP's. Most games don't survive more then 1 sequel before running out of steam. Sure some devs actually realize this and try to mix things up like with bioshock infinite but really I can't help but feel that bioshock infinite could have been a better game if it freed itself from being a "Bioshock game" and was just made as its own IP (think systemshock --> Bioshock).
    
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post #5 of 27
Quote:
Originally Posted by Bit_reaper View Post

Sigh. Ubisoft being stupid again. I don't wan't rehash after rehash. I wan't new experiences new stories new fricking IP's. Most games don't survive more then 1 sequel before running out of steam. Sure some devs actually realize this and try to mix things up like with bioshock infinite but really I can't help but feel that bioshock infinite could have been a better game if it freed itself from being a "Bioshock game" and was just made as its own IP (think systemshock --> Bioshock).

Well - in my opinion with a solid plan to produce certain number of episodes the can be actually pretty solid for number or releases. Problem is that if you do one game, it ends up being successful and all the sudden your shareholders twist your ear and you have to make sequel - we can get sort of "Jaws 8" syndrome - you can do only so many "unexpected story twists" to drag another sequel out of the franchise before it gets kinda repetitive. Why I'm a bit skeptical is that in my understanding ubisoft plans to do yearly releases mixed with day 0 DLC's for milking the franchise for all its worth even before it really starts. Sort of like Call of Duty wink.gif

There are AAA games out there with pretty good story-lines - sort of - like Dragon Age, Witcher or Mass Effect. Ofc for really refreshing story-lines and experience indy games are better in my opinion sometimes - they are more desperate to do something unique sometimes and less likely to slap you with "stuff that is known to work" ending up mediocre with only a polished GFX going for it. Granted, you can find also pretty mediocre stuff often enough in indy games scene.
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post #6 of 27
Quote:
Originally Posted by Carniflex View Post

Well - in my opinion with a solid plan to produce certain number of episodes the can be actually pretty solid for number or releases. Problem is that if you do one game, it ends up being successful and all the sudden your shareholders twist your ear and you have to make sequel - we can get sort of "Jaws 8" syndrome - you can do only so many "unexpected story twists" to drag another sequel out of the franchise before it gets kinda repetitive. Why I'm a bit skeptical is that in my understanding ubisoft plans to do yearly releases mixed with day 0 DLC's for milking the franchise for all its worth even before it really starts. Sort of like Call of Duty wink.gif

There are AAA games out there with pretty good story-lines - sort of - like Dragon Age, Witcher or Mass Effect. Ofc for really refreshing story-lines and experience indy games are better in my opinion sometimes - they are more desperate to do something unique sometimes and less likely to slap you with "stuff that is known to work" ending up mediocre with only a polished GFX going for it. Granted, you can find also pretty mediocre stuff often enough in indy games scene.

Sure I agree. There are some great multi part games out there like you said Witcher, Mass Effect, or even Elders scrolls. But unfortunately when something gets "franchised" things end up like Assasins creed, Halo or COD.

I mean just look at what ubi did to Assasins creed

4.1 Assassin's Creed
4.2 Assassin's Creed II
4.3 Assassin's Creed: Brotherhood
4.4 Assassin's Creed: Revelations
4.5 Assassin's Creed III
4.6 Assassin's Creed IV: Black Flag
5 Other games
5.1 Assassin's Creed: Altaïr's Chronicles
5.2 Assassin's Creed: Bloodlines
5.3 Assassin's Creed II: Discovery
5.4 Assassin's Creed: Project Legacy
5.5 Assassin's Creed: Lost Legacy
5.6 Assassin's Creed: Recollection
5.7 Assassin's Creed: Multiplayer Rearmed
5.8 Assassin's Creed III: Liberation
5.9 Assassin's Creed: Utopia

or what happened with HALO

Halo: Combat Evolved
Halo 2
Halo 3
Halo Wars
Halo 3: ODST
Halo ReachT

We all know what happened with COD

Good GOD the horror.

It would be fine it it was just HALO 1, 2, 3 or Assassin's Creed 1, 2, 3 (4 being pushing it)
Edited by Bit_reaper - 7/16/13 at 4:48am
    
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post #7 of 27
Yup. I would also add Half-Life into the list of "series done well" although I must admit I was somewhat annoyed about episodic model.

Problem arises if the series get released too frequently without sufficient polish applied to these and most importantly - with rushed story-lines. If company takes its time and pays attention to details and to come up with a plausible story-line which is sufficient to justify a separate game then I have no problems with series. Just have to know when its time to let go of some subject and shift focus to some other aspect in IP deserving a whole game for itself.
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post #8 of 27
I don't think that having multiple iterations is in itself bad, it's more of how they make those iterations that takes a tall on quality.

In a case with CoD and AC, having a yearly releases is just plainly not enough time to make a quality title in itself, so they end up reusing everything from the predecessor and slapping new skins and a few features on top to make it at least look like something new.

I'd say if they would have taken 3+ years for sequels to come, they would have enough time to make it stand out more. Also having a longer time window between releases lessens franchise anxiety.
post #9 of 27
They are looking at the profit, I think it's normal once a company reaches that level. They are not indie producers which develop games just for fun, they have investors to feed, budgets to meet and can't take big risks.
That said, they'd better do things properly or they will be punished by the community.
AC III has been a great example, and many decided to leave the franchise after it. I'm still thrilled about black flag, because I've seen some potential and I love the whole AC universe, but something alone the lines of CoD dull releases will lead only to disaster.
Quote:
Originally Posted by Nowyn View Post

In a case with CoD and AC, having a yearly releases is just plainly not enough time to make a quality title in itself, so they end up reusing everything from the predecessor and slapping new skins and a few features on top to make it at least look like something new.

Not really, they put 2-3 years in the development of each AC. They work with indipendents studios, so when AC2 was being released, another group was secretly working on AC3. On AC3 release someone behind the stage was developing AC4 and so on.
But yeah, I'd rather have a release every 2 years, that'd be cool!
Edited by d3viliz3d - 7/16/13 at 5:50am
post #10 of 27
making plans like this before a game has even gone to market is just idiotic and poor business sense and hints at the top down thinking these tech companies seem to do these days. i mean, what do they do when the first game is a flop, go with their 10 year plan anyway? this isn't a command economy, this is the free market
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