Three products really.
1. Competitor to Corsair CX430 on the low end of the price bracket.
2. Something a little quieter than Silent Pro M (without worse build quality and performance) at as low a price as that's possible these days with modern platforms. All the really quiet silent premium stuff is definitely more expensive than the usual mainstream enthusiast performance DC-DC 80 plus Bronze kind of unit, so something close to the premium products' level in noise at a lower price is a niche not often hit in NA and some other markets.
3. High-performance, high-quality, lower-wattage power supply (or more than one of them is fine). I mean, V Series doesn't go lower than 700W. Can we talk about the 300W-400W range? 500W if you really have to? Yeah, I know, these would never sell, right...?