thanks for the replies.
I compared the 2713HM and 2713H for about an hour last night with duplicate displays. I was watching a 7GB rip of a Game of Thrones episode (which pretty much looks amazing on anything you view it through).
I kept going back and forth.
The 2713HM looks great, but the version I have has cross-hatching. This is avoidable however, with an RMA. Colors are just the right amount of punch and things don't look fake.
The 2713H is difficult to rate. On default settings reds are too saturated. Faces especially. I then switched the sGRB which has a faded, less vibrant look than the 2713HM. I think this is because the HM has very slight over-saturated colors---which honestly are great...I think sGRB fails to capture a little of the vibrancy we get with our eyes, so the HM makes up for this a bit (while distorting things slightly). So, I then tried out the aGRB. I liked the colors, and I could deal with it. However, there was a green tint on all blacks. Every leather armor I saw with Game of Thrones looked a brownish green.
I decided to reject the 2713H replacement---even though it's worth more---and ask for a 2713hm replacement. God I hope I get one without crosshatching. If not, I'm going with the ASUS.