Originally Posted by Alatar
Main difference being that both MSI and Gigabyte actually have boards meant specifically for OCing at lower price points.
While asus on the other hand hand puts out a ton of gaming RoG boards and then a stupidly expensive OCing board. On the Asus side you have a ton of useless gimmicks and functions on OCing boards that drive up the cost.
What they need to do is exactly what Gigabyte has done. Separate gaming and overclocking. Keep the RoG brand as a gaming brand to milk the gamers and then actually offer innovative, extreme enthusiast solutions where the main point is to offer a specific feature set at a reduced price. Would be a much better solution than to use RoG as a one size fits all brand.
I'd have to agree that Asus' segmentation hasn't been that good, but not that many changes are needed.
Right now, what we have is:
Extreme: Supposedly the OC board, although it's also the only board that can support 4-way CF/SLI
Formula: Supposedly the high end gaming board
What I think Asus needs is the Extreme to be something like the Gigabyte Z87X OC Force - a dedicated pure OC board. Strip away all the gimmicks. It should also be a cheaper board that way too.
The Formula should I think be the top end gaming board with the other stuff like the "TUF" armor, but with the ability to support 4-way SLI. It should occupy the $400-$450 USD price point. I guess the Gigabyte Sniper would be the equivalent.
Below that, I think, the Hero should be like a weaker Formula (which to some extent I guess it is already). Finally the Gene and Impact I do not think need changes.
I suppose what I am saying is that the big change that Asus needs is to separate gaming and overclocking,
which is pretty much what you said. They have different needs. Gigabyte and MSI do. Asus has been trying to sell the same boards to both sides, leading to arguably a less than satisfactory segmentation.Edited by CrazyElf - 7/28/13 at 2:31pm