AMD's Taylor doesn't deny the PC market is on the wane but he does believe AMD are nimble enough to survive while larger competitors could flounder and die out. Talking to VR Zone's Sam Reynolds, Taylor said "If the water becomes shallow, and you’re a whale, you’re gonna get grounded and you’ll die. If the market goes down by 50 percent, it’s awfully dangerous if you’re a whale."
"I think CUDA is doomed. Our industry doesn’t like proprietary standards. PhysX is an utter failure because its proprietary. Nobody wants it. You don’t want it, I don’t want it, gamers don’t want it. Analysts don’t want it."
Very bold claims, and I think Intel has big chance on surviving almost everything. They are the biggest in servers and work related hardware.
CUDA and Physx is not doomed yet, although it would no doubt benefit from not being proprietary.
I think it looks damn cool in many games and I would love to see it in more games and better optimized. Looks good in Mafia 2, Borderlands 2, Planetside 2, Batman games and so on. Also physx is used to calculate game physics on both AMD and Nvidia.
I have a theory that Nvidia will release physx for AMD if it falls down too much, as that would be more profitable than to let the standard die.