svenge makes an interesting point.
Charlie has some good info, but it seems like a lot of it is biased.
This is an excerpt from an article on Nvidia's 700-series rebranding:
"There are two significant problems here for Nvidia though, one extremely serious, the other just their usual sleaze in full force. The sleazy bit is like the GTS250 line that was literally a re-badge of the old 9800+ parts like they are doing with the “new” 700 boards. There are no new ASICs, no new parts, just the same old ones with a different shaped cookie cutter used on the die and a spit-shined badge sporting an artificially inflated number. It will be spun as all-new, but it isn’t. Woe betide the ad income on any site that says this though."[source]
It's fine to have an opinion, but spinning basic information that negatively is questionable from a journalistic perspective.
Not saying the information provided about the press release is isn't reliable, but I'd take anything said about AMD or Nvidia from that site with a grain of salt.