Jon Peddie, President of JPR said, "Not only is gaming becoming an even more important purchasing influence of PC sales due to the offloading of more basic functionality to smart devices, but we are forecasting growth in the most expensive discrete graphics products. We are also impressed with the embedded graphics offerings this generation and going forward."
Ted Pollak, Senior Gaming Analyst at JPR said, "The effect that key titles have on hardware sales is phenomenal. Enthusiast PC Gamers embrace content creation and modding, so when titles like Bohemia Interactive's ARMA 3 are in the pipeline, we start to see anticipatory hardware sales. In fact, we are estimating over $800 million of PC builds influenced primarily by this title. A major component of this situation is that many games are placing increasing demands on the CPU. The result is that swapping out the graphics add-in board is not enough this time around and gamers are building (and ordering) overclocked PC's from the ground up."