Good question. I've been around for... 8, maybe 9 years now? I started out selling random computer stuff. Learned very quick that this market is awful to be in. Low barriers to entry means microscopic / non existent profit margins -which quickly become negative thanks to rampant credit card fraud.
So I went a couple years mostly hemorrhaging money until the days of the AMD socket 939 Operton chips. I noticed a buzz about them, but the "mainstream" stores don't cater to overclockers and thus weren't really paying attention. And thus my niche was born; I specialized in processors that Overclockers/Enthusiasts wanted. I started buying out all the distributor supplies of those chips. So much so, that at one point the President of AMD's server division was calling me and telling me I was the number 1 buyer of server processors at one point. That was fun.
That got me set up with some nice contacts, and I learned to game the supply channel. I could cherry pick specific processor revisions/steppings (well, most of the time... I have a horrifying story about failing at that once), or getting very supply constrained parts. I purposely didn't price gouge on them either (and believe me, the big stores were doing it A LOT at the time). Soon my business starting moving a ton of Intel chips as well, to the point where I was actually the first company in North America to have the old E8400 and Q9400 (I think that was the model) processors, and I held that little "monopoly" for at least a couple weeks. I was having Intel ship me stuff direct from the factories in Malaysia, completely bypassing the supply chain here in the US. In fact, I had some pretty sweet contacts that would pull allocations for the big stores and ship them to me instead.
That got me noticed by some other companies, and soon I started offering exclusive new products. Team Xtreem memory was the first, after that Xigmatec coolers. I was the first to have Cell Shock memory as well. Then came the SSDs; I moved a ton of them early since you enthusiasts were the only people really interested, and I had rapport with that community. In fact, when Intel launched their original 40Gb entry level SSD (after the success of the 80Gb X2-M) they were asking me to consult with setting the price on it since I was a "market leader". HA!
Now, the hilarious part about all of this is I'm just one guy. I do this in my spare time. I run the business out of my home office. I got many laughs over the years wondering what these companies I worked with would think if they realized how comically "mom and pop" my operation is - and I mean that in a literal sense too, since when I'd get big orders in, my mom and dad would often come and help me pack boxes
Which brings us to today. You'll notice I barely sell anything on the site anymore. Thanks to the economy downturn and the cooling of the AMD/Intel back and forth, my niche dried up. I also had a kid a few years ago, and my wife's job has her working insane hours, so I just don't have the time to devote to the site like I used to. So really, all I sell anymore is OCN stuff. I am honestly not even always as quick with that as I'd like to be, but I devote whatever time I can.
Admin is a cool guy to work with, the mods here have been great, and the community is cool, so I'm happy to keep shipping stuff out, even if it's all we do anymore