And it's important to state that our decision to go with subscriptions is not a referendum on online game revenue models. F2P, B2P, etc. are valid, proven business models - but subscription is the one that fits ESO the best, given our commitment to freedom of gameplay, quality and long-term content delivery. Plus, players will appreciate not having to worry about being "monetized" in the middle of playing the game, which is definitely a problem that is cropping up more and more in online gaming these days. The fact that the word "monetized" exists points to the heart of the issue for us: We don't want the player to worry about which parts of the game to pay for - with our system, they get it all.
This basically sums up why I still enjoy subscription based games. Free games have their advantages and they're so obvious that I don't really need to state them, but the nice thing about sub based games is that the game will not become a sales pitch to push further transactions on me. The game itself is the selling point, it's either worth paying for or it isn't. In a subscription based game, I'm probably not going to find a treasure chest and be told "Hey, you can discover the contents of this treasure if you pay real money in our store!" I'm not going to be given abysmal inventory slots in hopes that I'll open my wallet and shell out for more. I'm not going to be treated to slow leveling or drop rate for the sake of selling experience or loot boosters. I could go on and on with all kinds of little perks that free to play games like to add, but the point is that if you're not a fan of this model, subscriptions are a strong option as they give developers the ability to design the game around simply being a good game with no strings attached.
Now, whether the game will actually be good or worth paying for is another story entirely, but the concept of giving people a good game for a fee does have its appeal, even if it isn't the most popular choice in today's market.